shortstory - Senior Webflow Developer & CRO Specialist
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Requirements
• In this role, you will be responsible for building, testing, and improving the site to drive growth. The Senior Webflow Developer & CRO Specialist will work closely with design, brand, and growth to continuously improve our online experience. • You'll be deep in Webflow every day, translating designs into high-fidelity pages, running experiments, and continuously finding ways to improve conversion performance. You take pride in clean, precise implementation and you bring a CRO mindset to everything you build — not just executing what you're told, but identifying what to test and why. • 3–6 years of hands-on Webflow experience — you can build complex, scalable pages with confidence and speed • Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments • Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests • Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics • Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel) • Experience optimizing high-traffic eCommerce websites or mobile applications preferred • Exposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferred • Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred. • How You'll Be Measured: • Execution Quality: Pages ship fast, look right, and perform well in production • Experimentation: Tests are well-reasoned, cleanly implemented, and producing real learnings • Site Health: Pages are fast, properly structured, and technically sound
Responsibilities
• Website Development & Webflow Ownership • Own the implementation and ongoing maintenance of our Webflow-hosted website • Work directly with design to build engaging web content • Build systematic, reusable components aligned with our design system • Ensure pages are responsive, fast, and production-ready across all devices • Support landing pages, redesigns, and iterative improvements • Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics) • CRO Strategy & Experimentation • Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests • Implement A/B tests and CRO experiments end-to-end • Ensure test variants are isolated, stable, and correctly deployed • Validate that experiment events and conversion tracking fire correctly • Analyze results, draw conclusions, and iterate • Performance Monitoring & QA • Monitor page performance, usability, and conversion behavior • Catch issues and regressions before they become problems • Maintain high-quality standards for everything that ships • Cross-Functional Collaboration • Partner with Growth to align experimentation priorities with business goals • Collaborate closely with Design to bring their vision to life accurately • Communicate tradeoffs and constraints clearly
Benefits
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