Cresta - GTM Automation Lead
Requirements
• 5+ years in GTM Ops, Marketing Ops, RevOps, or similar • Hands-on experience with sequencing tools (Gong Engage preferred) • Proven ability to build automation that drives pipeline outcomes • Strong Salesforce fluency (activation layer, not platform ownership) • Comfort operating in modern GTM tooling + no/low-code environments • Zapier / Make / N8n / Lovable / webhooks / APIs • Deliverability + outbound quality controls • SQL or data warehouse exposure • Experience operationalizing signal-based GTM plays at scale
Responsibilities
• Help GTM teams prioritize the right accounts • Use AI and data to help SDR, marketing, and sales focus on the highest value accounts • Surface hard to find intelligence, such as contact center scale, BPO footprint, and tech stack • Continuously enrich and reprioritize accounts as signals change • Eliminate manual work • Replace manual research, opportunity prep, and CRM entry with automation and AI • Build systems that tell sellers what to focus on each day and what actions move deals forward • Auto-generate account plans, stakeholder maps, and discovery prep inside seller workflows • Automate deal execution • Automate quoting, approvals, and document generation using AI agents • Streamline order forms, security reviews, and deal documents • Create real-time deal signals and next steps for every opportunity • Own and optimize the GTM system • Write custom code and use AI coding tools to connect and extend our GTM stack • Integrate and maximize Salesforce, Gong, Clay, Centralize, Slack, Glean, Coda and more • Build systems that work natively inside our workflows • Rethink segmentation, territories, and coverage using data and AI • Take true ownership of sales effectiveness and revenue growth • Opportunity to earn commission based on measurable impact
Benefits
• We offer a comprehensive and people-first benefits package to support you at work and in life: • Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees • Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. • The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. • Salary Range: $150,000 - $230,000 + Offers Equity • Range varies based on location and experience. • Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact [email protected] (if you are opting out, please use the subject ‘Opt-Out’ in your email).Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. • Our use of AI in recruiting: • Recording & AI transcription: • Recruiting impersonation scams:
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