wealthfront - Director of Product Marketing, Investing
Requirements
• 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience • Passionate storyteller with strong communication, presentation, and writing skills • Strategic thinker who equally values creativity and marketing effectiveness • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives • A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments. • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful • Experience managing and developing a team of marketers • Personal finance knowledge and experience is a big bonus, but not required • Bachelor's degree or higher • Estimated annual salary range: $196,000-$221,000 USD plus Equity. • Plus benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
Responsibilities
• Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit. • Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against • Lead business performance recaps and findings with executive leadership team • Be a voracious consumer of culture and help highlight trends that can inform our creative and product strategy • Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect.
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