Zeta Global - Manager, Editorial Lead
Requirements
• 6+ years of experience in editorial, content, or product marketing within a B2B technology company • Strong writer and editor, with experience producing high-quality blog or newsroom-style content • Ability to quickly understand product concepts and translate them into clear, engaging stories for different audiences • Skilled at editing and shaping content from multiple contributors into a consistent, high-quality voice • Highly proactive and idea-driven — you bring a constant stream of content angles and story ideas • Strong cross-functional collaborator with experience working across Product Marketing, Product, Demand Generation, and Corporate Marketing teams • Detail-oriented and organized, able to manage multiple drafts and deadlines simultaneously • Able to balance strategic thinking with hands-on execution in a fast-paced environment • What Success Looks Like • A consistent cadence of high-quality, publish-ready blog content • Content that contributes to organic pipeline and inbound interest • Increased visibility in AI generated answers and search results • Clear adoption and reuse across marketing campaigns and sales
Responsibilities
• Own the editorial strategy, content roadmap, and editorial calendar for Zeta’s blog, aligned to product priorities and growth marketing goals • Pitch and write clear, engaging content that explains product capabilities in ways that matter to our audiences • Edit and improve drafts from Product Marketing and internal teams, ensuring clarity, consistency, and strong storytelling • Partner closely with Product Marketing, Product, and other stakeholders to identify content opportunities that support launches, strategic initiatives, and key business priorities • Partner with Growth Marketing to align content to campaigns, priority audiences, and pipeline goals • Build content that performs well in search and AI-generated answers, applying GEO (Generative Engine Optimization) principles to ensure it’s easy to find, understand, and trust • Maintain a high bar for writing quality, voice, and editorial consistency • Drive content from planning through publication, coordinating contributors, stakeholders, reviews, and approvals to ensure timely execution • Use performance insights, audience trends, and business priorities to inform editorial decisions and optimize future content investments
Benefits
• Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! • The salary range for this role is $110,000 - $120,000, depending on location and experience. • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
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