SmartBugOperatingLLC - Smartbug Media/Point Sucess/Globalia - Freelance SEO / AEO Strategist
Requirements
• Lead technical SEO audits to identify and prioritize issues related to crawlability, indexability, site speed, rendering, and mobile-friendliness. • Collaborate with development teams to implement complex technical SEO recommendations, including schema markup, hreflang tags, canonicalization, and XML sitemaps. • Conduct in-depth analysis of website architecture and provide recommendations for optimizing site structure, internal linking, and URL parameters for SEO performance. • Develop and implement strategies for international SEO, including managing hreflang attributes and understanding geo-targeting considerations. • Stay abreast of emerging technical SEO trends and algorithm updates, translating them into actionable strategies and recommendations for clients. • Oversee the technical aspects of website migrations, redesigns, and platform changes to ensure minimal impact on organic search performance. • Experience with JavaScript SEO and understanding how search engines crawl & LLM and render dynamic content. • Demonstrate curiosity and expertise in how AI and LLM influence SEO strategy and search behavior and proactively apply these insights to enhance client deliverables. • Optional: Utilize server log file analysis to gain insights into how search engines crawl and interact with the website. • French and English proficiency • 5-8 years of progressive SEO experience with a digital marketing agency or in-house team • Proven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites • Comprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities • Expert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, Semrush, Moz, Screaming Frog, Schema.org • Proficiency and knowledge of web development best practices and processes (code ability is not required) • Advanced skills in reporting and Excel/Google Sheets, including pivot tables and advanced functions • Experience with HubSpot or marketing automation platforms preferred yet not required • Proven experience finding, analyzing, and assimilating market and customer data into SEO strategies • Experience presenting to clients or executive-level team members preferred • Excellent writing skills and a strong understanding of best practices for SEO-friendly content • Proficiency in Google Suite
Responsibilities
• Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities • Conduct SEO audits of client website performance • Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition. • Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations. • Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends • Diagnose and resolve organic traffic and SEO issues • Set up proper performance tracking on-site domains • Implement Google Search Console and Google Analytics • Inform client services and web team of algorithm updates and SEO news • Advise on best practices around domain, sub-domains, and site architecture • Provide expertise as needed for complex SEO problems/opportunities
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