Adyen - Digital Marketing Manager
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Requirements
• Minimum of 3 years of experience in digital marketing and customer acquisition. B2B tech experience is a plus. • Strong background in SEA (e.g. Google, Microsoft) and other paid acquisition channels (e.g. LinkedIn). Knowledge in SEO and programmatic advertising (eg. DV360) is a plus. • A results-driven marketing professional with a proven ability to strategically create, execute, and optimize successful campaigns for specific audiences, consistently improving marketing ROI. • High language proficiency in English. • Tool knowledge (eg. Google Analytics, Salesforce, Marketo, Looker) is a plus. • Ability to travel internationally 20%+ • Our Diversity, Equity and Inclusion commitments • Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. • Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! • What’s next? • Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. • This role is based out of our London office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
Responsibilities
• Develop and implement digital initiatives for all paid channels to maximize lead generation in the UK market • Work closely with the local commercial teams and global acquisition team to generate sales accepted opportunities from digital channels. • Leverage analytic tools to determine effectiveness of campaigns and promotions across all channels. Optimize on a daily basis. • Manage the localizations and optimizations of the local webpages. Manage landing page creation, web translations, and local SEO optimization.
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