headway - Director, Provider Growth Marketing

• Drive growth in Headway's provider base and revenue will improving mix and channel metrics to reduce CAC over time • Own and scale the channel portfolio -paid, organic, lifecycle, referral, and more - testing new channels, strategies, and campaigns to drive new growth • Hire, coach, and manage the team who run these channels to build their skills and careers • Drive how we segment and de-average our approach to acquisition and shift toward a more value-based framework • Reset how we measure our performance • Partner closely with Sales, RevOps, Finance, and R&D to align on the right growth goals • YOU'D BE A GREAT FIT IF… • You've personally driven real business growth by leading a marketing organization using multiple channels (SEM, social, organic, lifecycle, referral, etc) at a company with an acquisition machine as large or larger than Headway's • You have a track record of launching impactful new channels, strategies, and rapid experimentation • You're fluent in the rapidly evolving states of both SEM/paid social and organic demand generation • You have experience with multiple approaches to paid acquisition (e.g. CPA, TRoAS, etc) and can be a thought leader for how Headway's approach should evolve • You're opinionated about how performance marketing should be measured and can drive our approach to evolve • You've hired, developed, and managed channel managers and ICs and have grown the careers of your people • You have a track record of collaborating with finance, R&D, and sales, and can be a part of upleveling our practice • We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. • Headway participates in E-Verify. To learn more, click here. https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf • A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com http://findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.