headway - Director, Patient and Brand Marketing
Requirements
• Experience leading or partnering closely with product marketing teams, with a clear point of view on how brand and product marketing work best together. • Driving brand strategy, creative and partnerships for products or services in highly competitive, regulated categories, where cultural relevance and a strong POV was required to stand out. • 15+ years of marketing experience, mix of agency and in-house, working at best-in-class consumer tech brands, multi-sided marketplaces a plus. • We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. • Headway participates in E-Verify. To learn more, click here. https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf • A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com http://findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.
Responsibilities
• In this role you’re expected to operate as a player, coach, hiring, leading and working alongside an exceptional team responsible for: • Product Marketing: Bringing best-in-class consumer product experiences to market for the patients on our platform. You'll develop a deep understanding of what people believe, fear, and need at every step of their mental healthcare journey, from first intake through their last session, and translate that into what has to be true in our products, experiences, and messaging to move them forward. • Brand Media & Partnerships: Determining where we show up when we tell our story. Plan 360 advertising campaigns, influencer marketing campaigns, brand partnerships, activations and experiences that capture attention and drive the brand and business outcomes we're aiming for. You’ll be responsible for planning media campaigns that drive intended business results, managing large budgets, testing & optimizing spend and channel mix to maximize impact. • Brand Strategy: Shaping the products, content, and experiences we build and ship so Headway shows up as distinct and differentiated in the market, while driving commercial value. You'll drive the strategy behind what makes for work that is compelling, memorable and something only Headway could deliver. • Measure What Matters: Owning brand and patient marketing outcomes that ladder up to company growth goals, including brand awareness, brand perception, funnel conversion (from intake to booking to first appointment), acquisition efficiency, and experimentation velocity and win rate. As a result, you’re fluent in A/B testing, incrementality testing, brand trackers, media mix and attribution modeling. • Build and Lead the Team Attract, develop, and retain high-performing marketers who do the best work of their careers under your leadership. • BACKGROUND THAT WILL SET YOU UP FOR SUCCESS • Experience across brand marketing, product marketing, and integrated marketing, ideally a blend of all three.
Benefits
• $212K – $265K • Offers Equity • We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please upload a PDF version • or drag and drop here • Please select your nearest metropolitan area • Non-binary, non-conforming • I prefer to self-describe • I don't wish to answer • Bisexual, pansexual, and/or queer • Gay and/or Lesbian • Alaskan Native / American Indian / Indigenous American / Native American • Black / of African descent • East Asian (inclusive of Chinese, Japanese, Korean, Mongolian, Tibetan, and Taiwanese) • Hispanic / Latinx • Pacific Islander • South Asian (including Bangladeshi, Bhutanese, Indian, Nepali, Pakistani, and Sri Lankan • Southeast Asian (including Burmese, Cambodian, Filipino, Hmong, Indonesian, Laotian, Malaysian, Mien, Singaporean, Thai, and Vietnamese) • No, I am not a veteran • Yes, I am a veteran • I identify as someone with a visible disability • I identify as someone with an invisible disability • I do not identify as someone with a disability
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