ramp - Product Marketing Manager
Requirements
• 7+ years of experience, including 5+ years in B2B Product Marketing • Based in London with strong familiarity with UK business culture and buying behaviors • Experience launching and scaling products in a new market, region, or business line • Strong customer research, positioning, and messaging skills • Exceptional written and verbal communication skills • Proven ability to influence cross-functional stakeholders and drive alignment across teams • Comfortable operating in ambiguity and building new programs from scratch • Fluent in AI tools as a core part of how you work • Experience in fintech, financial services, or B2B software serving finance teams • Experience supporting international expansion or market entry initiatives • Familiarity with GDPR, UK financial regulations, and regional compliance considerations • Experience at a high-growth startup or scale-up • Deep knowledge of the UK SMB and mid-market finance ecosystem • BENEFITS AVAILABLE TO ALL FULL-TIME RAMP EMPLOYEES (GLOBAL) • Unlimited AI token usage • Centralized home-office equipment ordering • Health and wellness stipend • Budget for intra-office travel • Weekly coffee stipend • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents • One Medical annual membership • 401(k), including employer match on contributions made while employed by Ramp • Fertility HRA (up to $10,000 per year) • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay • Pet insurance • In-office perks: lunch, snacks, drinks, and more • Relocation support to NYC or SF (as needed) • Group medical, dental, and vision coverage through Sun Life • Life, AD&D, and disability coverage • Fertility drug coverage (up to $4,000 lifetime) • Group Retirement Plan with employer match (RRSP + DPSP) • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay • Employee Assistance Program and virtual care through Lumino Health • Private medical insurance through Freedom Elite • Virtual GP and at-home care via eMed x Livi • Workplace pension through Penfold, with salary sacrifice option • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay • REFERRAL INSTRUCTIONS • If you are being referred for the role, please contact that person to apply on your behalf. • Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. • Beware of recruiting scams: Ramp will only contact you through official @Ramp.com http://Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process. • Ramp Applicant Privacy Notice https://ramp.com/legal/applicant-privacy-notice
Responsibilities
• Shape positioning and messaging for the UK and future European markets, defining how Ramp differentiates itself and resonates with local finance leaders • Develop and maintain market-specific messaging frameworks, value propositions, competitive differentiation, and customer narratives that support demand generation, sales, and product adoption • Test messaging, optimize demand generation campaigns, and improve conversion across TOFU in partnership with growth marketing • Lead product and market launches as we expand to more countries across Europe, partnering with Product, Communications, Sales, and Marketing teams • Create and scale sales enablement assets, including pitch decks, battle-cards, demo narratives, one-pagers, and customer-facing collateral • Provide PMM support for initiatives in other international markets
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