firstup - Campaign Operations Manager
Requirements
• 3–5 years of hands-on experience using Marketo in a marketing operations or campaign operations capacity. • Demonstrated experience building, testing, and deploying email marketing campaigns. • Experience supporting webinar, event, or virtual event campaigns. • Familiarity with web content management systems and the ability to build or update web pages as needed. • Strong understanding of campaign operations processes, audience segmentation, lead management, and campaign tracking. • Exceptional attention to detail and a disciplined approach to quality assurance. • Ability to manage multiple campaigns, deadlines, and stakeholder requests simultaneously. • Strong written and verbal communication skills. • Ability to work cross-functionally with marketing, sales, field marketing, events, and web teams. • Working knowledge of CRM systems, preferably Salesforce. • Marketo certification or equivalent demonstrated expertise. • Experience with webinar platforms such as Zoom Webinars, Goldcast, or similar platforms. • Experience working with Sanity CMS platform a plus • Basic knowledge of HTML and CSS. • Familiarity with email compliance requirements, including CAN-SPAM, GDPR, and consent management. • Experience in a B2B marketing environment.
Responsibilities
• Build, test, deploy, and optimize email campaigns in Marketo including segmentation and nurture programs • Develop and execute marketing automation workflows to support demand generation and account-based marketing (ABM) efforts • Collaborate with cross-functional teams to integrate Marketo with CRM platforms like Salesforce and ensure seamless data flow • Create, test, and deploy landing pages, email templates, and forms within Marketo. • Analyze and report on campaign performance metrics, providing actionable insights to improve ROI • Maintain and update marketing databases to ensure data accuracy and compliance with GDPR, CCPA, and other data privacy regulations • Develop and document best practices for marketing automation processes and train team members as needed • Stay current on marketing automation trends and advancements to continually refine strategies and tactics • Support webinar and event campaign execution, including registration setup, invitation and reminder emails, confirmation and follow-up communications, attendee tracking, and post-event reporting. • Assist with the creation and updating of web pages within the company’s web content management system. • Partner with demand generation, content, product marketing, field marketing, ABM, events, and other stakeholders to gather requirements and execute campaign plans. • Perform comprehensive quality assurance across campaign assets, including copy, links, personalization, forms, audience criteria, tracking parameters, and rendering. • Ensure campaigns are properly structured, tagged, and integrated with CRM and reporting systems. • Monitor campaign performance and provide reporting on key engagement and conversion metrics. • Maintain campaign documentation, operational processes, production timelines, and campaign send calendars. • Support data quality, list management, suppression logic, consent requirements, and compliance with applicable email marketing regulations. • Identify opportunities to improve campaign execution processes, operational efficiency, scalability, and overall quality.
Benefits
• Because you care - about people, the work you do, and the connections you make. Work is such a large part of life; it only makes sense to make it awesome. • If you want to engage brilliant minds in a high-growth and inclusive environment where ideas are rewarded regardless of who they come from, join us. This is a rapidly changing space so if you thrive on ambiguity, are hungry for a challenge, and have the guts to speak your mind, you could be a perfect fit. • We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally.
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