brafton - Remote Digital Experience Specialist

• Analyze website performance metrics to inform strategic recommendations • Lead content audits and create Keep-Update-Delete reports • Develop intuitive navigation structures and information architecture • Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others. • Provide UX and CRO-focused feedback on wireframes and visual designs • Ensure alignment with client brand messaging and visual identity • Co-lead the project delivery process alongside a Project Manager • Contribute to user journey mapping and documentation • Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers • Propose and implement A/B and multivariate tests to support continuous improvement • Conduct qualitative research, including stakeholder interviews and persona development • Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis • Support brand messaging strategy and product positioning • Collaborate on naming, copy tone, and style guidance deliverables • Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities • ## Essential Functions & Success Factors: • Deliver high-quality, on-spec work within established deadlines • Communicate clearly and confidently with internal teams and client stakeholders • Collaborate across departments including design, development, content, and SEO • Track project progress in internal project management tools • Review and edit deliverables from colleagues as part of peer-review workflows • Maintain alignment with client goals and internal quality standards • Assist with formatting, information synthesis, and reporting as needed • ## Additionally, this role may work toward: • Exploring and developing new service offerings, with the support of managers and senior colleagues. • Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general. • Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes. • Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks. • ## Growth & Development Opportunities: • Contribute to the evolution of service offerings and internal processes • Stay current with industry trends in UX, data analysis, and content strategy • Help build knowledge libraries, templates, and best practice documentation