DEPT® - Account Lead, Paid Social
Requirements
• Minimum of 5 years of experience in paid social advertising. • 5 years of experience in paid social advertising • Minimum of 3 years of experience in client-facing roles, serving as a strategic advisor. • 3 years of experience in client-facing roles • Proven track record of managing and scaling successful paid social programs for enterprise-level or highly complex accounts. • Deep proficiency in paid social platforms and tools, including Meta Ads Manager, TikTok Ads, and Snapchat ads as well as analytics solutions. • Strong analytical skills with the ability to interpret performance data, uncover insights, and translate findings into clear, actionable recommendations. • Experience with Brand Lift Studies and driving measurable results across mid-funnel Traffic objectives. • Experience leading, managing, and developing teams, with a strong focus on mentorship, performance growth, and career development. • Excellent communication and interpersonal skills, with the ability to build trust and influence clients and cross-functional internal partners. • Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture. • Proven capability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth. • Strong problem-solving skills and adaptability in navigating evolving platforms, market conditions, and client needs. • While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones.
Responsibilities
• Lead channel-specific paid social strategy for complex, multichannel accounts, leveraging deep expertise across platforms such as Meta, TikTok, Snapchat, and DEPT’s broader service offerings to drive growth across the funnel. • Serve as the day-to-day paid social strategist for the largest and most complex paid media accounts, aligning tactics and optimizations with client objectives, measurement frameworks, attribution models, and spend levels. • Own the paid social component of client roadmaps, ensuring strategic alignment with client priorities, performance goals, creative strategy, and cross-channel initiatives. • Maintain accountability for paid social budget management, performance delivery, forecasting, and profitability, recommending strategic pivots as needed to meet or exceed KPIs. • Establish, enforce, and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, platform QA frameworks, and internal standards across teams. • Deliver cohesive paid social strategies; contribute to and approve paid social content for key client deliverables; and provide strategic consultation throughout deck development and presentations. • Act as the primary escalation point for paid social within your portfolio, proactively resolving performance challenges, prioritization conflicts, and team coordination issues to ensure timely, high-quality execution. • Build, develop, and lead high-performing teams by overseeing onboarding, driving effective delegation, coaching people managers, and fostering inclusive, collaborative, and high-impact team environments.
Benefits
• We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. • We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. • At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. • Healthcare, Dental, and Vision coverage • 401K plan, plus matching • Paid Company Holidays • WE SUPPORT YOU BEING YOU:
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