BitGo - Product Marketing Manager, Prime / OTC

New York, United States$130k - $150k+ Equity3mo ago

In Office Senior NA Cryptocurrency Fintech Product Marketing Manager Product Marketing Go-to-market Strategy Go Sales Enablement

Requirements

• 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments • Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement) • Proven ability to own GTM strategy and execute cross-functional launches • Experience partnering with Sales and directly influencing revenue outcomes • Exceptional communication skills with ability to simplify complex financial products • Highly analytical, organized, and comfortable operating in fast-paced environments

Responsibilities

• Go-to-Market Strategy (Prime / OTC) • Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions • Develop and execute GTM strategies for new product launches, features, and market expansions • Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions • Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers • Sales Enablement & Revenue Impact • Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives • Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles • Translate complex trading and liquidity concepts into clear, compelling messaging for clients • Support key client conversations, RFPs, and strategic deals • Product Partnership • Product Partnership • Act as the voice of the customer to influence product roadmap and prioritization • Partner with Product and Trading teams to bring new features to market with clarity and speed • Own product launch communications and adoption strategy across institutional audiences • Marketing & Growth • Marketing & Growth • Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events • Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure • Support analyst relations and industry positioning

Benefits

• Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance. • Competitive base salary, bonus, and stock options • 100% company-paid health insurance for employee, partner, and dependents • Up to 4% 401k company match • Paid parental leave, Paid vacation • Free commuter/parking pass • Free custom lunches, dinners, and snacks • Computer equipment and workplace furniture to suit your needs • Great colleagues and an inspiring startup environment • Pay Transparency Notice: • Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.