Fresh Prints - Lifecycle & Email Marketing Manager

• You're a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. You have a feel for what makes someone actually engage with a message rather than glance at it before archiving. • You understand lifecycle marketing at a real level — you know the difference between a nurture message and a conversion message, and you write them differently. • You're fluent in email (and increasingly SMS) as a channel: you know what deliverability means, you care about list health, and you can look at an open rate and know whether it's a subject-line problem or a segmentation problem. • You own your own output. Nobody has to check your sends before they go — you hold the standard yourself, and it stings when something ships with a mistake. • You work well with technical partners, brand, and creative, and you can translate what Fresh Prints' audience cares about into messaging that lands. • You're comfortable with data and let it sharpen your instincts rather than replace them. • 4-8 years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility • Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar); SMS platform experience a plus • Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the segmentation logic behind them • Basic HTML/CSS comfort for email (able to troubleshoot and adjust templates) • Strong written communication — you write clearly and with personality, not in marketing speak • Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise