ruby-labs - Senior Email Marketing Manager
Requirements
• Fluent English • Minimum 2 years of recent, hands-on experience with Customer.io • Minimum 3 years of experience working specifically in email marketing for online casino / iGaming / social casino brands • Experience working with an email database with 10M+ contacts, including hygiene, and deliverability management at scale • Demonstrated experience building and managing deep user segmentation (10–15+ live segments simultaneously, e.g., by VIP tier, deposit status, lifecycle stage) • Experience running daily email broadcasts to a fully segmented database (not just occasional campaigns) • Strong understanding of casino/gaming lifecycle marketing: FTD (first-time deposit) conversion, VIP tiering, re-engagement, and expiring/time-sensitive offers • Experience coordinating email with other channels (push, SMS, in-app) as part of a unified promo calendar • Experience setting up A/B tests for subject lines, send times, and offer creatives • Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Responsibilities
• Own the end-to-end email marketing strategy and execution • Manage promo plan with the emails and offers being sent out on a daily/weekly basis • Secure 0 days of downtime with the email broadcasting • Grow email database almost from the ground zero toward 10M+ contacts, and manage it at that scale — including acquisition, deliverability, list hygiene, and compliance • Build and maintain deep audience segmentation (10–15+ segments) based on lifecycle stage, deposit status (FTD/no FTD), VIP tier (Bronze, Silver, Gold, Emerald, Diamond, etc.), and behavioral signals • Plan and launch daily broadcast campaigns across the entire segmented database — including time-sensitive/expiring offers • Coordinate closely with design/creative to ensure offer emails are on-brand, visually consistent, and shipped on a daily/weekly cadence • Maintain detailed logs and reporting of every broadcast sent (open rate, click rate, conversion, revenue per segment) • Analyze campaign performance weekly, generate hypotheses, and continuously test subject lines, offers, send times, and segment logic to improve conversion rate • Work cross-functionally with product, CRM/lifecycle, design, and community management to align email with pushes, SMS, and other channels • Present weekly performance reviews and improvement plans to leadership
Benefits
• Discover the perks of being part of our vibrant team! We offer: • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt • Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
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