zensurance - Email Marketing Manager (Remote First)
Requirements
• Rich Experience: 5+ years in email focussed marketing roles. • Technical Proficiency: Strong, recent hands-on experience with both HubSpot and Salesforce. • Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch. • Marketing Mechanics: Deep understanding of automation, customer journey orchestration, and list health. • Industry Knowledge: Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce). • Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates. • Communication Skills: Strong copywriting expertise with an eye for design and template structure. • Forward-Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.
Responsibilities
• Audience Segmentation: Ensure precise targeting by managing schedules, automation, and effective audience segmentation. • Platform Mastery: Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting. • Content & Design: Write high-converting copy and collaborate on visually effective email templates and layouts. • Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement. • Optimization & Testing: Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics. • Performance Analytics: Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization. • AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization.
Benefits
• At Zensurance, we know that when our people thrive, so does our business. That’s why we offer a flexible, people-first work environment designed to support your well-being, growth, and success. • 💻 Work Your Way • Remote-first setup for added flexibility • Home office allowance to create a comfortable workspace • Top-tier tech: "Office in a box" with all necessary tech equipment • Half days before public holidays: Enjoy half days before long weekends • ❤️ Your Health, Your Way • Flexible health and dental plans for families, including mental health support • Health & personal spending accounts to invest in wellness your way • Parental leave top-up, because family comes first • 🚀 Investing in Your Growth • Education assistance reimbursement for courses, conferences, books, and memberships • Opportunities to learn from industry experts and grow your career • 🤝 Staying Connected • Weekly Friday huddles to share updates and connect across teams • Virtual & in-person team-building events to strengthen our culture • We’re building something special. Come be a part of it!
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