Ripple - Open Role — Associate Email Marketing Manager
Requirements
• 3+ years of proven track record in email, lifecycle, or marketing operations roles. • Hands-on experience with a marketing automation platforms (Account Engagement (Pardot), HubSpot etc.). Experience with AI features of these tools is a plus. • Proven ability to write clear, persuasive, and conversion-focused email copy. • Strong understanding of segmentation, nurture programs, and B2B buying journeys. • Strong grasp of messaging frameworks, and value-based writing and comfortable writing for different personas and stages of the funnel. • Experience testing and iterating on copy using data and insights. • Ability to translate metrics into a story and share insights that position email campaigns as an impactful channel for moving pipeline. • Seasoned in process implementation and improvements for increasing program efficiency. • Experience working in collaborative, cross-functional, fast-paced environments. • For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.
Responsibilities
• Build, QA, and deploy email campaigns for lead nurture, product updates, and prospect and customer engagement. • Leverage AI tools (e.g., Claude, Gemini, or similar) to uplevel and accelerate campaign build, production, personalization, and A/B test iteration and reporting. • Write and refine high-performing email copy across the lifecycle—from top-of-funnel awareness and education to product adoption and expansion. • Adapt tone and messaging by persona, industry, funnel stage, and region while maintaining brand voice and consistency. • Run A/B tests on subject lines, preview text, copy, CTAs, and timing to improve email performance. • Use a marketing automation platform (Pardot/Account Engagement, HubSpot) to implement campaigns end-to-end. • Analyze and share performance metrics (open rates, CTR, CVR, MQL, and pipeline impact) frequently. • Collaborate with Marcomms, Product Marketing, and Sales teams to translate complex ideas into clear, persuasive, customer-first messaging. • Ensure compliance with GDPR, CAN-SPAM, CCPA, and industry best-practices— including emerging standards around AI-generated content transparency and data usage. • Support data hygiene, segmentation, and scalable email program design.
Benefits
• $115,000—$130,000 USD
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