EasySoftGroup - Founding Account Executive
Requirements
• Proven experience in full-cycle B2B sales, with personal ownership of prospecting, discovery, demos, negotiations, and closing. • Experience selling SaaS products, e-commerce solutions, or services to e-commerce merchants. • A track record of generating new business through outbound sales rather than relying exclusively on inbound leads. • Hands-on experience creating cold outreach campaigns across email, LinkedIn, and ideally phone. • Experience researching target accounts, identifying decision-makers, and building prospect lists independently. • Ability to define an ideal customer profile, prioritize accounts, and develop a structured outbound strategy. • Experience setting up or improving CRM systems, outreach tools, pipeline stages, and sales reporting. • Strong commercial awareness and the ability to connect product capabilities with customer needs and business outcomes. • Comfortable working independently, making decisions, and building processes without an established sales playbook. • Excellent communication, negotiation, and relationship-building skills. • C1-level English, with the ability to confidently lead discovery calls, deliver product demos, and negotiate with US-based business owners. • Availability to work during US business hours. • Willingness to work as a full-time contractor. • Experience selling Shopify apps or other products within the Shopify ecosystem. • Familiarity with Shopify Plus merchants and direct-to-consumer (DTC) brands. • Existing relationships with Shopify merchants, e-commerce agencies, or technology partners. • Experience building agency partnerships, referral programs, or other indirect sales channels. • Previous experience as a founding salesperson or one of the first sales hires at a SaaS company. • Familiarity with tools such as Apollo, Clay, LinkedIn Sales Navigator, Store Leads, BuiltWith, HubSpot, or similar platforms. • Understanding of e-commerce metrics such as average order value (AOV), customer lifetime value (LTV), retention, and conversion rates. • Experience selling products related to gift cards, loyalty programs, customer retention, subscriptions, or upselling. • Experience selling to US-based customers in a remote, international environment. • What You'll Get • A founding sales role with real ownership. Build the outbound sales function from the ground up and shape how the company approaches new business. • Direct access to the founders. Work closely with the co-founders, contribute to strategic decisions, and see the direct impact of your work. • A live product with an existing customer base. Focus on expanding the reach of an established Shopify app rather than selling a product that has yet to find its market. • Freedom to build your own sales process. Choose the tools, experiment with outreach strategies, refine the ICP, and develop a repeatable approach to generating revenue. • Company-funded sales tools. Get access to the tools needed to research prospects, run campaigns, and manage your pipeline. • An international, remote-first environment. Work remotely while collaborating directly with the founders and an established development team.
Responsibilities
• Build the outbound sales function from scratch, establishing the processes, tools, and workflows needed to generate predictable revenue. • Define and refine the ideal customer profile (ICP), prioritizing Shopify Plus merchants and other high-potential e-commerce businesses. • Research target companies, identify decision-makers, and build qualified prospect lists using tools such as Apollo, LinkedIn Sales Navigator, Store Leads, Clay, or similar platforms. • Develop and execute multichannel outbound campaigns through cold email, LinkedIn, and cold calling. • Own the full sales cycle, including initial outreach, discovery calls, product demonstrations, negotiations, and closing deals. • Sell the company's Enterprise solution, demonstrating how its gifting capabilities can help merchants improve their customer experience and generate additional revenue. • Build relationships with Shopify agencies, technology partners, and other potential referral sources to develop new business channels. • Work directly with the founders to leverage their existing network and explore new partnership opportunities. • Set up and manage the CRM, sales engagement tools, pipeline stages, and reporting processes. • Track key sales metrics, analyze campaign performance, and continuously optimize outreach strategies and conversion rates. • Gather market feedback, identify customer needs, and share insights with the founders to help shape the product's sales strategy. • Establish a repeatable sales process that can support the company's growth over time. • This position is ideal for a hands-on, hunter-type Account Executive who enjoys building rather than inheriting a sales process. • You know how to identify the right prospects, start meaningful conversations with decision-makers, and turn those conversations into paying customers. You're comfortable writing your own outreach, running your own demos, negotiating commercial terms, and taking responsibility for the entire sales cycle. • You don't need a ready-made pipeline, a detailed playbook, or someone telling you what to do next. Instead, you enjoy figuring out what works, testing your assumptions, and turning early successes into a repeatable process.
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