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Jobs(31,341)/Email Marketing Manager Role(17)/Atlas (3) - Email Marketing Operations Consultant – Contract
Atlas

Atlas - Email Marketing Operations Consultant – Contract

New York, United States1mo ago
In OfficeMidNAEmail Marketing ManagerEmail MarketingKlaviyoBrazeIterableCustomer.ioReportingLiquidSQLZendesk

Requirements

• 4+ years in marketing operations with deep experience in email campaign operations. • Deep, hands-on expertise with major ESPs / marketing automation platforms — campaign structures, segmentation and list management, and lifecycle configuration. SendGrid / Twilio experience required. • Experience across both transactional and marketing providers is a plus – e.g. Mailgun, Postmark, or Amazon SES (transactional) and Braze, Iterable, Klaviyo, or Customer.io (lifecycle). • Deep command of email systems architecture – dynamic/modular templates, automation logic, triggers, and building for long-term maintainability rather than one-offs. • Experience connecting data sources to an ESP – syncing a database, warehouse, or BI tool so attributes and behavioral events are available for segmentation and triggers (via native integrations, API, reverse ETL, or similar). • Strong segmentation and targeting skills – building dynamic, attribute and behavior-based segments. • Excellent cross-functional communication – able to translate technical and operational constraints for non-technical stakeholders. • Sharp eye for email design, rendering, and QA in a brand where details matter. • Self-directed and low-ego – excited to come in, build, document, and hand off. • Multivariate & A/B testing – structuring experiments and holdouts and turning results into actionable reporting. • Hands-on HTML/CSS for email and templating languages (e.g. Liquid). • Deliverability depth – SPF/DKIM/DMARC, sender reputation, and inbox placement. • SQL and comfort querying data directly to build and validate segments. • Experience enabling support or ops teams to send consistent, branded customer email (e.g. via Zendesk). • Experience evaluating or migrating between ESPs. • Engagement • We're starting this as a contract engagement – project-based or hourly, with flexibility depending on scope.

Responsibilities

• Collaborate closely with the marketing function • Build and maintain the connections between our database / BI tools and the ESP so customer attributes and behavioral events flow in reliably and are available for targeting. • Build segmentation and targeting logic so any list can be pulled and any send targeted without manual data work. • Configure the template system – a well-structured set of dynamic marketing and transactional templates so global changes propagate cleanly across the program. • Build automated lifecycle flows that run consistently without ongoing team intervention. • Configure easy-to-pull reporting on standard email performance metrics. • Set up QA and deliverability – catch rendering issues before they ship, test across major email clients, and maintain sender reputation. • Document the system and train the marketing function so they can build and send campaigns on their own.

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