Tripadvisor - Sr. Email Marketing Manager
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Requirements
• Knowledge of velocity scripting and custom objects is a plus • 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand • Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective • Experience with Excel/Google Sheets and Big Query • Brings a vivid sense of curiosity and creativity that helps drive projects forward • Relentlessly curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data • An excellent communicator - both verbally, in writing and visually. • A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions • Has the interpersonal and communication skills to successfully manage stakeholders • Avid learner who takes it upon him/her/themself to get smart on new topics, systems, and markets • You are an expert project manager and never miss a detail • Interested in joining a high-performing team with a supportive and inclusive culture • Has demonstrated capacity to initiate and drive growth strategies and innovation • Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision. • Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work. • Proven ability to operate effectively with a global-first mindset • List out 8 other requirements in bullet format
Responsibilities
• Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention. • Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements • Demonstrated success creating marketing campaigns with expertise using Braze, including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs • Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness. • Work with copywriters and designers to create compelling email content • Writing engaging ad copy for email campaigns when copywriting resources are not available • Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities. • Knowledge about email compliance (CAN-SPAM, GDPR, CASL)
Benefits
• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses • “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. • Donation matching. Give back? Give more! We match qualifying charitable donations annually. • Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. • Travel perks. We believe that travel is employee development, so we provide discounts and more. • Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. • Health benefits. We offer great coverage and competitive premiums. • Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates • Our Cultural Pillars: • Traveler first • We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. • Execution is our edge • We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. • We succeed together • We succeed together • The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. • We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected]. • If you have any additional questions about careers at Tripadvisor you can email us at [email protected]. We have all the answers!
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