deepl - Senior Performance Marketing Manager

• 4-6 years of experience in performance marketing, with hands-on ownership of paid social and paid search programmes, ideally within B2B SaaS. • Demonstrated success managing paid social campaigns across LinkedIn, Meta, Reddit and X (or a similar mix), with a strong understanding of each platform's targeting, bidding and creative requirements. • Strong hands-on experience with paid search platforms, including Google Ads and Microsoft Advertising (Bing), across search, display and remarketing. • Very good understanding of account-based marketing (ABM) principles and mindset — comfortable partnering with Sales and marketing stakeholders on account targeting, tiering and personalised campaign strategies, without needing to own or build the ABM programme itself. • Comfort operating in both self-serve and enterprise-assisted sales environments, with an understanding of the B2B buying cycle. • Strong analytical skills: comfortable defining KPIs, building dashboards, and using data to inform budget allocation and channel strategy. • Experience leveraging AI tools to improve campaign efficiency — for example in audience segmentation, creative generation, bid optimisation or reporting automation. • Excellent project management skills, with the ability to manage multiple channels and campaigns simultaneously without losing attention to detail. • A proactive, test-and-learn mindset, with genuine enthusiasm for getting into the detail of platform mechanics and performance data.