claylabs - Events Marketing
Requirements
• 5+ years of experience in B2B event production, with a strong track record of delivering events in European markets. • Multi-city, multi-country experience. You've produced events across at least two or three European markets and understand key differences between them. • Strong production instinct. You care about the flow and vibe of the attendee experience, not just logistics. You notice the details that most people miss. • Experienced with tracking ROI. You understand how events connect to pipeline, revenue, and brand goals. You can speak the language of sales and marketing as fluently as you speak production. • Excellent vendor and budget management skills. You've managed large event budgets and have experience negotiating contracts across multiple markets. • A calm, organised presence under pressure. Live events can go sideways sometimes. You stay steady, solve problems fast, and keep the team focused. • Strong communication and stakeholder management. You're comfortable working with senior leadership, guiding executives through rehearsals, and keeping cross-functional teams aligned. • Fluent English required. Additional European languages (German, Dutch, Swedish, or others) are great but not essential. • Experience in the GTM-Tech or SaaS sector. • Familiarity with event technology platforms (registration, engagement tools, lead capture). • A network of trusted vendors and venues across European tech hubs.
Responsibilities
• Drive the European events program: Work with the Head of Events in San Francisco to plan, produce, and deliver a portfolio of B2B events across key European tech hubs, including London, Berlin, Amsterdam, and Stockholm. Formats will range from large-scale conferences to intimate dinners to hosted events at industry summits. • Connect event strategy to business outcomes: Partner with marketing and sales leadership to define event goals, target audiences, and success metrics. Every event should have clear goals and a measurable impact on pipeline, brand awareness, and customer engagement. • Manage events end-to-end and build vendor relationships across Europe: Handle the venue sourcing, vendor negotiations, run-of-show planning, and on-the-day execution. You'll develop a trusted roster of vendors who can deliver consistently at a high standard. • Coordinate cross-functional stakeholders: Lead planning syncs, keep workstreams on track, and ensure that busy internal teams are prepped and aligned without being overwhelmed. • Manage budgets with discipline: Own event budgets, track spend meticulously, negotiate favorable terms, and ensure every pound and euro is well spent. • Handle multi-market logistics: Navigate the practicalities of producing events across different countries - permits, local regulations, cultural considerations, language needs, and timezone coordination. • Develop scalable processes: Build repeatable playbooks, templates, and frameworks so the events programme can grow without quality dropping off.
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