The Business of Fashion - Senior Marketing Manager, B2B (1 year FTC)

• You will have experience of B2B marketing with a focus on SaaS, professional services, subscriptions or complex sales. You will have excellent data analysis skills with the ability to interpret and use data to inform strategy. • Analytical Thinking: You are "logical" and "fact-based", using data to back every decision. • Analytical Thinking: • Technological Proficiency: Highly confident in CRM and Marketing automation systems to support a "recurring, subscription revenue" engine. • Technological Proficiency: • Strategic Agility: Ability to bring "creativity to business, and business to creativity" while navigating a matrixed organisational structure. • Strategic Agility: • Communication Excellence: Delivers marketing copy and B2B content in the authoritative voice of the BoF brand, being an advocate for our strong brand style and guidelines. • Communication Excellence: • Confident marketer: Ability to network across an organisation and build strong relationships. • Confident marketer: • Mental Agility: Ability to seamlessly "switch gears" between diverse products and multifaceted tasks with ease, maintaining sharp focus and managing high-capacity workloads effortlessly. • Mental Agility: • You’ll Know You’re Successful When… • A coherent and comprehensive full-funnel B2B marketing strategy has been established to support mission goals and is being executed • There are clear goals defined and robust KPIs associated with the B2B marketing strategy • The mission teams are aligned with the strategy and are seeing real results from your efforts