JustWatch - Performance Marketing Manager (Paid Social)
Responsibilities
• Plan, launch, and optimise paid social campaigns on Meta and TikTok across multiple international markets, focusing on user acquisition for The Streaming Guide app and website. • Drive installs, purchases, and long-term retention by continuously refining audiences, bid strategies, placements, and creative rotations. • Own a test-and-learn agenda: design experiments, run lift studies and incrementality tests, and apply learnings across campaigns and regions. • Collaborate with the Design team on creative iteration and with technical teams on tracking and attribution (Meta Pixel, TikTok Pixel, CAPI, and MMPs such as AppsFlyer). • Monitor key acquisition and retention metrics (CPI, cost-per-purchase, day-7 and day-28 retention, LTV) and act when performance deviates from targets. • What we need from you • 3+ years of hands-on experience running paid social campaigns across multiple markets, with strong expertise in Meta Ads Manager and TikTok Ads. You build and optimise campaigns yourself, not just oversee accounts. • Experience marketing a consumer app at scale, ideally with in-app purchase or subscription elements. Comparable e-commerce or subscription marketing experience is also welcome, provided you understand the full funnel from click through to downstream events. • Familiarity with tracking and attribution infrastructure (Meta Pixel, TikTok Pixel, CAPI, and MMPs such as AppsFlyer or Adjust), with the ability to diagnose issues and brief technical teams. • Understanding of incrementality and measurement, including A/B tests and lift studies, and comfort working with large datasets in Excel or Google Sheets to extract insights. • Strong communication skills and a proactive, curious mindset.
Benefits
• An open-minded and international team that loves to collaborate to reach our goals. • We prioritise meaningful work over perks, and that true fulfilment comes from intrinsic motivation, personal growth, and making a lasting impact. • We believe in a permission-less environment that lets us focus on delivering value without overcomplicating things. • We trust our skilled professionals to maintain a no-nonsense attitude and create an environment that promotes innovation. • We are committed to helping you achieve your personal and professional goals, and we offer a collaborative and supportive environment to do so. • Truly a hybrid work environment. You are not required to come to the office, but you will want to. • Media is important to us, and we are always happy to hear from people who enjoy film! If you feel like you are missing some of the hard skills, don’t worry, we are hiring for the attitude, values, and personality. • If we caught your attention and you're eager to delve into our perspectives and thought processes, we recommend immersing yourself in our blog post, which elaborates on these subjects: • A company culture that really works • Audience as a Service • Or visit our blog here: https://www.justwatch.com/blog • Just hit the apply button and leave us your CV, some basic info, and a short introduction that helps us get to know you. Tell us what motivates you, why you want to work at JustWatch, and how you think you can help us achieve our goals. • Please only apply if you are genuinely interested. Copy-paste mass applications will receive a copy-paste rejection email. The same goes for applications that rely heavily on AI-generated content. We want to get to know you as a person first, not your prompts. • If you have any questions, please reach out to our Talent Team via LinkedIn or apply directly through our jobs page. • Research shows women apply when meeting 100% qualifications, and men at 60%. JustWatch welcomes all candidates, especially women and marginalised groups. Apply, let's talk, and explore if you're a great fit. • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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