Dutch - Social Media Manager
Requirements
• 3–6 years of experience managing and growing social media for a brand • Proven ability to create content that drives engagement, growth, and subscriptions • Deep understanding of TikTok, Instagram Reels, and short-form video trends • Strong creative instincts with an eye for what performs vs. what looks good • Experience working cross-functionally with Growth, Creative, Product, and PR teams • Data-driven mindset comfortable using insights to iterate quickly • Ability to move fast, test, learn, and adapt in a high-growth environment • Willingness to take chances, disrupt and try new things • Strong project management and analytic skills • Strong writing and communication skills with attention to tone and brand voice • Experience in consumer, health, pet, or subscription businesses • Experience with influencer/creator partnerships and whitelisting • Familiarity with performance marketing and paid social • Experience launching or scaling a brand’s social presence
Responsibilities
• Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms • Create and publish high-performing content (short-form video, static, reactive, and trend-based) • Partner with Creative and Content teams to develop scroll-stopping, on-brand assets • Manage content calendar aligned to campaigns, launches, and cultural moments • Drive engagement through community management (comments, DMs, conversations) • Identify trends, memes, and cultural moments to create timely, relevant content • Collaborate with Growth to test paid amplification, whitelisting, and creator content • Work with PR and Partnerships on influencer and celebrity integrations • Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals • Support lifecycle and cross-channel content (email, SMS, landing pages) as needed
Benefits
• You’ll build and scale Dutch Vet’s social presence • Your work will directly impact brand awareness, engagement, and acquisition • You’ll operate at the intersection of brand, performance, and culture • You’ll help define how pet care shows up in modern media • The chance to make a meaningful impact on pets (and their people) • You’ll make trusted veterinary care more accessible to millions of pet parents • Competitive compensation and equity package (between $80,00-$100,000) • Health, dental, and vision insurance • Remote role with quarterly visits to SF HQ and other meetings as necessary • Robust holiday schedule • Growth opportunities! • DUTCH'S GUIDING PRINCIPLES: • Pets First – Business and medical decisions are always guided by the pet’s best interest. • Agile Like a Cat – We move quickly with thoughtfulness and precision. • Creativity is our Catnip – We push boundaries and make complex topics easier to understand. • Be the Human Your Dog Thinks You Are – Lead with kindness, clarity, and care. • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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