pleo - Marketing Operations Manager

London - Hybrid1w ago

In Office Staff EMEA Marketing Manager Sales Manager HubSpot Reporting Documentation Mid-Market Governance Data Quality

Requirements

• 2. Hiring Manager Interview: A 45 mins chat with the hiring manager, to deep dive in your experience and role • 3. Pleo Challenge and Team Interview: We will send you a take home test and invite you to present during a 60 minute team interview. This is an opportunity to show us how you would handle the day to day of the role • 4. Final Interview: A final interview with a senior leader • Last time we hired for this role, we received a vast number of applications but only a few were selected for an intro call. Some of the key reasons why previous candidates didn’t make it past the application screening stage include: • Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process. • Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc.

Responsibilities

• As a Marketing Operations Manager, you will: • Build and refine marketing operational frameworks – Lead initiatives to continuously improve campaign workflows, request intake, approval processes, team governance, MQL→MQA routing logic, and SDR/BDR handoff processes. • Own account intelligence and reporting cadence – Design account scoring models for Mid-Market and Enterprise, maintain executive dashboards, integrate intent/firmographic/behavioral signals into segmentation, and manage account assignment logic. • Drive AI adoption across Marketing Ops – Translate AI capabilities into operational reality by building processes, governance, and enablement that accelerate execution and scale output within the team. • Ensure tooling health and systems ownership – Manage HubSpot workflows, automations, and integrations while coordinating with BAT and Engineering on tech stack builds, QA standards, and enterprise tooling requirements. • Enable team capabilities and documentation habits – Upskill Marketing and Marketing Ops teammates through shared standards, QA checklists, repeatable guides, templates, and onboarding resources to raise the operational floor. • HubSpot Fluency – A solid understanding of designing workflows, routing logic, and automation in HubSpot, including its limitations and when to extend outside the platform. • Account Operations Mindset – Track record of building ABM operational processes, MQL-to-MQA scoring rules, multi-stakeholder buying committee motions, and AI/automation adoption that sticks. • Sales Ops Partnership – Ability to collaborate seamlessly with Sales Ops on account strategy, territory strategy, handoff logic, and rep productivity without jargon. • Data & Documentation Habits – Excellent habits in building auditable specs, validating data quality, and diagnosing root causes in data flows alongside Data and BAT teams. • Experience with multi-touch attribution modeling, lifecycle marketing operations (nurture flows, recycling, engagement scoring), and ABM platforms / account intelligence tools. • A background in seeing a company move upmarket to Mid-Market/Enterprise and building scalable, long-term GTM operations. • Lead the launch of our account segmentation model to directly power SDR assignments and Mid-Market/Enterprise routing. • Collaborate with Data and Marketing Ops teams to clean up attribution, reporting, and lifecycle data so performance metrics are fully trusted. • Grow your skills in AI enablement, enterprise GTM systems, and cross-functional RevOps alignment, taking on new challenges as the company continues to scale. • We’re committed to helping you develop your career, whether that means taking on bigger projects, stepping into leadership, or acquiring new skills in advanced RevOps and enterprise go-to-market strategies. • Please note: We can hire on a hybrid or in-person set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work. We are unable to offer visa sponsorship for this role in any of the listed locations.

Benefits

• This role is a good fit for you if: • You are an operational thinker who naturally designs sustainable systems, governance, and frameworks rather than executing quick-fix tasks. • You love working cross-functionally across Marketing, Sales Ops, and Data teams to streamline GTM processes and remove friction. • You are energized by driving practical AI adoption and upskilling team members through documentation, templates, and shared standards. • This role is not a good fit for you if: • You prefer operating in established, rigid systems rather than designing new account-based infrastructure in ambiguous environments. • You look at marketing operations as purely executing inbound lead lists without considering account context or buying committees. • You rely on tribal knowledge rather than maintaining clear, auditable documentation and QA standards for your builds. • Your own Pleo card (no more out-of-pocket spending!) • Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office • Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis • 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards). • For our Team, we offer both hybrid and fully remote working options • We use MyndUp to give our employees access to free mental health and well-being support with great success so far • THE INTERVIEW PROCESS • We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows: