snowball - Video Director - Purdue Global
Requirements
• 5+ years of experience producing and directing YouTube or digital-first content • Strong portfolio demonstrating exceptional storytelling and creative leadership • Strong writing skills, from scripts to interview outlines to thumbnail and title concepts • Experience leading productions from concept through final delivery • Excellent interviewing and directing skills, with the ability to make on-camera talent feel natural and confident • Strong project management and organizational skills with experience managing multiple productions simultaneously • Collaborative mindset and experience working cross-functionally with creative, production, and marketing teams • Confidence providing creative feedback throughout production and post-production • Passion for AI that actually helps people. Whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier, we want to know how you're using AI to make a real impact, not just checking a box. • Experience producing educational, career, or personal-transformation content • Experience working with higher education, edtech, or mission-driven brands • Deep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement • Experience helping build or grow YouTube channels • WHAT IT'S LIKE TO WORK WITH PURDUE GLOBAL • The mission is real. Purdue Global students are everyday people earning degrees that change the trajectory of their lives and their families' lives, and the team genuinely believes in that. • Curiosity is the culture they're building. They're looking for people with a growth mindset who learn, adapt, and stay current with how audiences actually consume content. • Collaboration over ego. You'll bring deep subject-matter expertise, hear other perspectives, and apply them with your own craft. • You'll have real creative ownership. This is a new channel initiative, and you'll help define what it becomes. • READY TO APPLY? • To help us get to know you better, please share the following: • How do you use AI in your work? We're especially interested in how you're integrating it into your workflows and creative process, not just whether you use it. • Share work you're proud of. Point us to YouTube content that performed well and genuinely reflects your creative voice and talent. • Your POV. What do you believe makes great YouTube content? We want to know how you think. • Salary expectations. What are you looking for in terms of compensation? • Anything else you'd like us to know. Open floor.
Responsibilities
• Develop and execute YouTube-first video formats aligned with Purdue Global's mission, voice, and learning philosophy • Write scripts and develop concepts, episode outlines, interview structures, and production plans • Run production logistics end-to-end • Direct hosts, students, faculty, and guests to capture authentic, engaging performances • Partner closely with editors to shape story structure, pacing, and creative vision throughout post-production • Collaborate with strategists, marketers, and creative teams to produce videos aligned with channel goals • Manage production schedules, crews, vendors, locations, and shoot-day logistics, including shoots at Purdue Global's on-campus studio • Continuously refine creative formats based on YouTube performance, audience insights, and best practices • Maintain a high creative bar while balancing efficiency, organization, and scalability • Partner with Snowball to analyze YouTube performance data and continuously optimize for reach, retention, and engagement
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT