playbook - Head of Content Marketing
Requirements
• 8+ years in content marketing or content-led growth. You can show traffic, ranked positions, leads, and revenue impact tied to your work. • Hands-on producer. You can write the article, script the video, brief the editor, and approve the final cut. You are senior, but you are not above the work. • Cross-format fluency. SEO articles, video scripts, social, case studies, podcasts, long-form. You do not need to be elite at every format, but you need to be strong across the board. • Deep working knowledge of how SaaS and creator businesses actually grow: positioning, offers, lead generation, conversion, retention. You can hold your own in a tactical conversation with a sophisticated operator. • Strong organic search foundation. Keyword research, technical hygiene, internal linking, content briefs, and a credible point of view on AI search. • Track record of hiring and developing content talent. You know how to interview, coach, and unblock. • Operator mindset. You push for the best hook, not the "good enough" hook. You measure what you ship. You do not settle. • Exceptional communicator. We are remote-first and async-friendly; your voice has to carry the weight. • Lived experience in fitness, health, wellness, or an adjacent creator vertical. • Familiarity with the creator economy ecosystem and the platforms creators use. • Background as a creator yourself. You have built and monetized your own audience. • Experience operating a podcast or video channel that found an audience. • Comfort working with data tools, BI dashboards, and modern SEO platforms. • A network you can tap for collaborations, and referrals.
Responsibilities
• Own the content strategy across organic search, social, video, written, podcast, and creator enablement. Define what we do, what we do not do, and why. • Set and maintain the editorial bar. Establish the production workflows, the quality standard, and the cadence the team can sustain. • Lead with the work. In your first phase, you will write, produce, and ship a meaningful share of the content yourself. We expect senior leaders to model the bar. • Build the team. Identify the right roles, hire the right people, and develop them. • Drive measurable outcomes. Define a small set of content KPIs and build the reporting that ties content output to pipeline, signups, and revenue. • Partner across the company. Coordinate with Growth, Product Marketing, Sales, and Product. Your work should compound theirs and vice versa. • Use modern tools to expand output. Identify and deploy the AI workflows, automations, and editorial systems that let a small content team punch above its weight.
Benefits
• Your work will directly affect creators and users on the platform. You will work on initiatives that ship quickly and matter. • Competitive B2B salary with equity options. • 100% remote with flexible working hours and async-friendly culture. Collaboration across Europe and the US. • A collaborative team that values ownership, open communication, and autonomy over micromanagement. • Yearly team retreats focused on connection, alignment, and building strong team relationships. • Flexible Unlimited Paid Time Off. We expect you to take at least 4 weeks off per year.
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