splitmetrics - VP of Marketing
Responsibilities
• Define and execute the overall marketing strategy to support company growth, market expansion, and revenue objectives. • Lead the evolution of the SplitMetrics brand across the US and Europe, including positioning, messaging, market narrative, and brand awareness. • Own demand generation and pipeline growth across Mid-Market and Enterprise segments. • Drive go-to-market strategy and execution for existing products, new product launches, and portfolio-wide initiatives. • Build and scale product marketing capabilities, ensuring clear communication of product value, differentiation, and customer outcomes. • Own the website experience, conversion funnels, SEO/AEO strategy, and conversion rate optimization initiatives. • Lead content strategy, creation, and distribution across the customer journey to support awareness, demand generation, and product adoption. • Drive PR, thought leadership, industry visibility, events, and strategic partnerships, including relationships with key ecosystem partners. • Partner closely with Product, Sales, and Customer Success to align growth initiatives and maximize business impact. • Lead, develop, and scale a high-performing marketing organization.
Benefits
• For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies. • An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform. • Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more. • Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem. • Integrated AI into our strategic approach since 2023. • Effectively collaborate across 20+ countries with a remote-first and supportive culture. • Opportunity to define new positioning and shape the future narrative. • Launch and scale new GenAI-powered products. • Significant ownership across brand, demand generation, product marketing, and growth. • Freedom to build and scale PLG initiatives with substantial room for experimentation and impact. • Opportunity to implement and scale an AI-first marketing stack. • Work with some of the world's leading brands and mobile-first companies. • Collaborate closely with an experienced executive team, including the CEO, CPO, and CRO.
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