andela - Marketing Manager, Europe
Requirements
• 4-6 years of B2B marketing experience, with a strong track record in field marketing, events, or demand generation roles, ideally within a high-growth technology company. • Demonstrated experience running field events end-to-end — from strategy and planning through to execution and post-event reporting. • Hands-on experience building and executing ABM programs, including target account selection, campaign orchestration, and measurement. • Experience working closely with sales teams and an understanding of how marketing contributes to the revenue funnel. • Prior experience in the European market. • Experience working across time zones as part of a global team. • Strong project management skills — able to manage multiple workstreams and deadlines simultaneously with a high degree of organization and attention to detail. • Analytical mindset with the ability to interpret campaign data, draw actionable insights, and present results clearly to stakeholders. • Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences and channels. • While Andela is a fully remote organization, this role should be based in the United Kingdom within a commutable distance to London to accommodate regular team in-person working sessions. • Some travel across Europe required for events and meetings.
Responsibilities
• Regional Event Strategy & Execution • Own the end-to-end planning and execution of European field events — including owned events, sponsored industry conferences, roundtables, and executive dinners — aligned to pipeline and revenue goals. • Build and maintain a European events calendar, managing logistics, vendor relationships, budget, and post-event follow-up to ensure measurable ROI. • Partner with the sales team to ensure event audiences reflect target account lists, and that every event ties to a clear pipeline outcome. • Track and report on event performance including attendee quality, influenced pipeline, and cost-per-opportunity. • Account-Based Marketing (ABM) • Partner with the Growth Marketing team to design and execute ABM programs targeting high-priority European accounts in collaboration with sales leadership. • Use account intelligence to both inform campaigns and support the regional sellers. • Measure ABM effectiveness at the account level, reporting on account engagement, pipeline created, and influenced revenue. • Pipeline Generation & Demand Generation • Own regional pipeline contribution targets, developing programs that generate qualified opportunities for the European sales team. • Build and execute integrated campaigns — across email, paid, content, and events — that move target accounts through the funnel. • Partner with the global Growth Marketing team to localize and adapt global campaigns for the European market, including messaging, channels, and timing. • Maintain a consistent drumbeat of regional campaigns, adapting quickly based on performance data and sales feedback. • Sales & Cross-Functional Partnership • Act as the primary marketing partner to the European sales team, building a close working relationship with sales leadership to align on pipeline goals, target accounts, and priorities. • Collaborate with content, digital, and brand teams to pull global resources into regional execution — you are a multiplier, not a solo function. • Provide European market insights, competitive intelligence, and buyer feedback to inform global marketing strategy and messaging. • Work with the Revenue Operations team to develop regionally relevant sales enablement materials and outreach. • Reporting & Optimization • Track, analyze, and report on regional marketing performance against brand awareness, pipeline, engagement. • Continuously test and iterate on program approaches, applying data-driven insights to improve outcomes over time.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT