Kraken - Growth Workflow Specialist, Organic Growth

• 3+ years in SEO with strong technical understanding, you understand how crawling, indexing, and ranking work, and you think about content as a system • Familiarity with AEO and LLM visibility concepts, you understand how AI answer engines work and what it takes to appear in them • CMS and content pipeline experience, comfortable working with content management systems and automated content deployment workflows • Systems thinking, you can map an organic content workflow as a series of triggers, decisions, actions, and measurements • Data comfort, you can interpret organic performance data, identify what's working, and define what an agent should optimize for • Strong written communication, your workflow specs become the build team's blueprints. Precision matters. • Experience with programmatic SEO or content automation at scale • Familiarity with SEO monitoring, LLM visibility tracking, or competitive intelligence platforms • Background in regulated industries where content compliance adds complexity • Any hands-on experience with workflow automation or no-code orchestration tools • Experience with AI content generation tools or LLM APIs • Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. • Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. • We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. • Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto. • We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.