jobscan-2 - Senior Growth Marketing Manager, Content & Lifecycle
Requirements
• 3-5 years of growth marketing experience, ideally at a B2C product or content-heavy site (B2C SaaS experience nice-to-have, not required) • Strong content creation and editing skills — both writing and overseeing quality • Hands-on SEO practitioner: on-page optimization, internal linking, keyword targeting, search intent mapping, cannibalization awareness, content scope/topic assignment • Comfortable working directly in WordPress (publishing, editing, template work, custom blocks) • CRO instinct — can review a page and identify conversion opportunities, run experiments, iterate • Strong AI/LLM fluency: uses Claude / ChatGPT / Cursor or similar tools in daily workflow to compress production time without sacrificing quality • Familiar with GA4, Google Search Console, Ahrefs (or SEMrush), and ideally one product/CRO tool (PostHog, Hotjar, Microsoft Clarity, or VWO) • Self-directed and high-judgment — can take a target (page, keyword, opportunity) and run with it without needing daily oversight • High-quality bar — comfortable elevating content and design standards across the site • Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩⚕️ • Unlimited PTO + 14 Paid Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental health💆♀️💆 • Paid maternal/parental leave - enjoy time with your family's new addition👩🍼👨👩👧 • 401(k) + employer match 💸 • Medical, dental, vision, and life insurance with generous employer contributions🏥 • Health savings accounts • Life insurance • $1000 office stipend; monthly education and internet stipend • Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘♀️ • Apple computer or PC of your choice
Responsibilities
• Own the full editorial content lifecycle across the blog, pillar pages, and a new evergreen resource hub: research, planning, prioritization, briefing, production, editing, publishing, and performance reporting. • Drive organic growth of editorial content through hands-on SEO and AEO/GEO: on-page optimization, internal linking architecture, content refreshes, net-new content, EEAT, and growing AI referral traffic, citations, and impressions without sacrificing traditional SEO. • Own editorial CRO: treat the blog and pillars as conversion surfaces, form hypotheses, run tests, and grow new registrations and email subscriptions from content. • Create original, data-driven content using Jobscan's proprietary data and insights (comparisons, best-of, listicles, and research pieces) that only we can produce. • Pioneer AI-augmented production workflows using tools like Claude, ChatGPT, and Cursor to accelerate execution velocity while maintaining a top-tier quality bar. • Lead a redesign of our blog and content page templates (structure, layout, UX) to improve SEO, AEO/GEO, conversion, and reading experience, in partnership with the Head of Marketing. • Manage and develop our editorial team (one full-time writer, one part-time contractor) and coordinate ad-hoc video content with a contractor. • Partner closely with the Head of Marketing on shared website acquisition goals: present priorities and rationale, manage work in Notion, and turn performance data into strategy.
Benefits
• Remote work - we trust you to get your work done and make it to your meetings👩💼👨💼 • Remote work • Competitive salary + stock options - you should have a piece of what we're building here🏗️ • Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩⚕️ • Flexible schedule • Unlimited PTO + 14 Paid Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental health💆♀️💆 • Unlimited PTO + 14 Paid Holidays + Paid Sick Days • Paid maternal/parental leave - enjoy time with your family's new addition👩🍼👨👩👧 • Paid maternal/parental leave • 401(k) + employer match 💸 • 401(k) + employer match • Medical, dental, vision, and life insurance with generous employer contributions🏥 • Medical, dental, vision, and life insurance • Health savings accounts • Life insurance • Life insurance • $1000 office stipend; monthly education and internet stipend • Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘♀️ • Wellness stipend • Apple computer or PC of your choice
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