jobscan-2 - Senior Growth Marketing Manager, Content & Lifecycle - Canada

Remote - ET (Eastern)1mo ago

Remote Senior NA Life Insurance Insurance Growth Marketing Manager CRO B2C Team Management Product Marketing SEO Content Creation CRO Claude Cursor GA4 Hotjar Reporting Notion Vite Astro

Requirements

• 5-8 years of growth or content marketing experience, ideally at a B2C product or content-heavy site (B2C SaaS experience nice-to-have, not required) • Elite content creation and editing skills, both producing high-quality writing and raising the quality of others • Hands-on SEO practitioner: on-page optimization, internal linking, keyword targeting, search intent mapping, cannibalization awareness, content scope and topic assignment • AEO/GEO fluency: optimizing for AI search and answer engines, building EEAT, and growing citations and AI referral traffic without sacrificing SEO • CRO instinct: can review a content page, identify conversion opportunities, run experiments, and iterate • People management experience: managing writers or contractors and running an editorial calendar • Strong AI/LLM fluency: uses Claude, ChatGPT, Cursor, or similar tools in daily workflow to compress production time without sacrificing quality • Comfortable working directly in WordPress; comfort with or curiosity about modern static site stacks (Astro/Vite) is a plus • Familiar with GA4, Google Search Console, Ahrefs (or SEMrush), and ideally one product/CRO tool (PostHog, Hotjar, Microsoft Clarity, or VWO) • Self-directed and high-judgment: can take a surface, target, or opportunity and run with it without daily oversight • High quality bar: comfortable elevating content, design, and conversion standards across the site • Based in the US, with working hours that consistently overlap US Eastern time (EST, CT, or PT) • Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩‍⚕️ • Unlimited PTO + 14 Paid Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental health💆‍♀️💆 • Paid maternal/parental leave - enjoy time with your family's new addition👩‍🍼👨‍👩‍👧 • 401(k) + employer match 💸 • Medical, dental, vision, and life insurance with generous employer contributions🏥 • Health savings accounts • Life insurance • $1000 office stipend; monthly education and internet stipend • Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘‍♀️ • Apple computer or PC of your choice

Responsibilities

• Own the full editorial content lifecycle across the blog, pillar pages, and a new evergreen resource hub: research, planning, prioritization, briefing, production, editing, publishing, and performance reporting. • Drive organic growth of editorial content through hands-on SEO and AEO/GEO: on-page optimization, internal linking architecture, content refreshes, net-new content, EEAT, and growing AI referral traffic, citations, and impressions without sacrificing traditional SEO. • Own editorial CRO: treat the blog and pillars as conversion surfaces, form hypotheses, run tests, and grow new registrations and email subscriptions from content. • Create original, data-driven content using Jobscan's proprietary data and insights (comparisons, best-of, listicles, and research pieces) that only we can produce. • Pioneer AI-augmented production workflows using tools like Claude, ChatGPT, and Cursor to accelerate execution velocity while maintaining a top-tier quality bar. • Lead a redesign of our blog and content page templates (structure, layout, UX) to improve SEO, AEO/GEO, conversion, and reading experience, in partnership with the Head of Marketing. • Manage and develop our editorial team (one full-time writer, one part-time contractor) and coordinate ad-hoc video content with a contractor. • Partner closely with the Head of Marketing on shared website acquisition goals: present priorities and rationale, manage work in Notion, and turn performance data into strategy.