lightspeedhq - Senior Director, Growth Marketing
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Requirements
• 8–12+ years of experience in growth marketing, performance marketing, or marketing operations, ideally in a global SaaS or eCommerce environment. • 5+ years of experience leading teams, including cross-functional and remote teams. • Proven success in managing or scaling Marketing Automation/AI, CRO, and/or Data teams. • Deep understanding of modern marketing tech stacks (e.g., Salesforce, HubSpot/Marketo, Google Cloud Platform, BigQuery, Fivetran, Looker, GA4, Clay (CMS, CDPs). • Strong analytical mindset with a track record of leveraging data to drive marketing performance. • Experience in high-growth, fast-paced environments and a passion for experimentation and continuous improvement. • Excellent communication and leadership skills, with a collaborative, global mindset. • As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position. • Even better if you have, but not necessary: • Experience in the POS, retail tech, or hospitality tech industries. • Familiarity with privacy regulations (GDPR, CCPA) as it relates to data collection and marketing practices • We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... Hit the ‘Apply’ button and give it a try! • To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.
Responsibilities
• Owning the strategy, performance, and leadership of four core teams: • MAT (Marketing Automation), • CRO (Conversion Rate Optimization), • Marketing Analytics, • Marketing AI. • Lead and Develop Teams: Oversee and grow a high-performing global team across MAT, CRO,AI and Data, fostering collaboration, accountability, and innovation. • Growth Strategy: Define and execute global growth strategies that align with Lightspeed’s business goals across markets and verticals. • Data-Driven Optimization: Drive the use of experimentation and data analytics to optimize lead generation, lead scoring, conversion funnels, and retention efforts. • Marketing Automation: Own the global marketing tech stack and automation strategy to ensure scalable and efficient execution of campaigns. • Conversion Rate Optimization: Lead CRO efforts across web properties, collaborating with UX, design, and content teams to continually test and improve user journeys. • Marketing AI: working closely with the Information Systems (IS) team to implement new ways to leverage AI for marketing effectiveness and efficiency, including collaborating with our different sales teams to enrich our prospects and customers profile using genAI. • Performance Tracking: Partner with our Data Office to define KPIs, build dashboards, and create a culture of performance measurement and iterative improvement. • Stakeholder Collaboration: Work cross-functionally with regional leaders, product teams, and revenue operations to align on growth priorities and execution plans. • Innovation & Experimentation: Establish a strong experimentation framework and test-and-learn culture within all teams under your purview.
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