Instrumentl - Head of Growth Marketing
Requirements
• 8+ years in demand gen, growth, or performance marketing at B2B SaaS companies • Proven track record owning a pipeline number and building a multi-channel demand engine • Hands-on experience across SEO/SEM, Paid Social, Email, AEO and CRO • Experience managing execution through contractors and agencies while owning strategy and channel decisions • Strong cross-functional collaborator — effective working across PMM, Sales, Product, RevOps, and Finance • Creative marketer with a track record for campaigns that convert • Experience building a growth function from the ground up at an early-stage company • Has marketed to nonprofits, mission-driven, or grant-funded organizations
Responsibilities
• Growth & Demand Generation • Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set targets and own the resourcing plan and outcomes behind them • Develop creative campaigns and messaging that compels nonprofits and grant-funded organizations to engage and convert • Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery • Funnel & Conversion • Own the conversion funnel from first touch through free-trial activation and Sales handoff • Partner with Product and RevOps to optimize landing pages, onboarding flows, and lead routing • Cross-Functional Partnership • Work with PMM, Brand, and Events to build integrated campaigns Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI • Team & Operations • Stand up the needed dashboards and reporting infrastructure to support data driven decision making • Build a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings • Use AI tools to accelerate execution and build workflows that compound over time
Benefits
• or US-based candidates, the target salary range is $180,000 -$200,000 + equity. Final compensation is determined based on experience, skillset, scope, interview performance, and geographic location. • Canadian compensation varies by province and will be shared by your recruiter. • 100% covered health, dental, and vision insurance for employees (50% for dependents) • Generous PTO, including parental leave • Company laptop and home-office stipend • Bi-annual company retreats • Instrumentl is evolving rapidly. You'll always have new challenges and opportunities to grow here.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT