Everlywell - Growth Marketing Manager, Paid Social (ATX Preferred)
Requirements
• 6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc. • Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets • Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends • Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing • Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace • Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc. • Comfort spinning up content to post on social is a plus • This salary range for this position is $120,000 - $165,000 based on the selected candidate's qualifications, market data/ranges, location (ATX or NYC) and internal equity. This position is also eligible for an annual bonus, health, dental, vision & mental health insurance, 401(k) with company match, Flexible PTO, a monthly $100 wellness stipend and various other perks.
Responsibilities
• Lead strategy for paid social and test and learn roadmap • Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy • Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis • Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities • Scale our new TikTok program and identify key optimization and creative opportunities • Influencer Marketing • Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program • Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns • Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products • Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics
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