Gametime United - Director, Web Growth
Requirements
• 8–12 years in growth, web product, ecommerce, or CRO, including 2–3+ years owning a revenue or GMV number that spanned more than one channel. • Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work with Product/Design/Engineering to test and fix it yourself — this is the core muscle of the role. • Working fluency in paid search — you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you're not the one in the platform day to day. • Fluency in full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to make and defend decisions. • Experience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting point. • A track record of being evaluated on a business outcome rather than a channel KPI. • Bonus • Background at a marketplace, travel, ecommerce, or inventory/demand-driven business where SEM, SEO, and CRO had to work together against one number. • Experience managing SEO and/or content through agencies or contractors rather than solely through an owned team. • A point of view on web-to-app dynamics in a company with both surfaces. • Formal experimentation program design (prioritization frameworks, testing governance). • Pricing or promo strategy exposure. • AI fluency — using AI to accelerate experimentation, testing velocity, or decision-making. • What Success Looks Like
Responsibilities
• You've audited the web funnel and SEM program, identified the biggest efficiency gaps and growth levers, and have a documented point of view on where to focus. • You're managing the paid search team independently and have a clear handle on account structure, budget, and performance. • You've scoped the SEO/content opportunity and have a plan — agency, contractor, or otherwise — to start building it. • In your first year • In your first year • Web-driven GMV is growing efficiently, and you can point to specific tradeoffs you made across channels to get there. • You've run meaningful CRO/experimentation work in partnership with Product that measurably improved conversion. • SEO/content capability exists where there was none, and is producing early signal. • You have a clear, evidence-based point of view on the web/app relationship that leadership trusts. • The Team • The Team • You'll join a small, experienced growth team and report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline media. This is a player-coach role, weighted toward player — you'll manage the paid search team directly, but the CRO and SEO/content work is hands-on. You're building capability more than inheriting it. • What We Can Offer • What We Can Offer • Competitive salary & equity package • Monthly Gametime credits for any event ($1,200/yr) • Medical, dental, & vision insurance • Life insurance and disability benefits • Diverse Family-forming benefits through Carrot Fertility • 401k, HSA, pre-tax savings programs • Company off-sites and meet-ups • Wellness programs • Tenure recognition • At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.
Benefits
• Monthly Gametime credits for any event ($1,200/yr) • Medical, dental, & vision insurance • Diverse Family-forming benefits through Carrot Fertility • 401k, HSA, pre-tax savings programs • Company off-sites and meet-ups • Wellness programs • Tenure recognition • At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget. • $240,000—$270,000 USD
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