SmithRx - Outbound Growth Specialist

• GTM Strategy & Playbook Design: Exercise independent discretion to design, document, and iterate the foundational playbooks for our enterprise motion. You will develop first hand feedback based on interactions with sales prospects to then iterate and optimize our targeting logic, segmentation strategy, and messaging frameworks. • GTM Strategy & Playbook Design: • Cross-Functional & External Consulting: Act as a primary stakeholder in strategy sessions, including traveling to collaborate with sales and growth marketing team members as well as traveling to events to speak in person with prospects. • Cross-Functional & External Consulting: • Market Analysis & Campaign Logic: Analyze qualitative market data to identify new opportunities within the PBM space, subsequently designing strategic campaigns to capture market share. • Market Analysis & Campaign Logic: • What Success Looks Like (First 12 Months): • System Deployment: Successfully launch and refine the foundational AI growth programs. • System Deployment: • Framework Creation: Test and deliver fully realized, tested, and documented AI lead outbound strategy playbooks to determine their efficacy. • Framework Creation: • Strategic Partnerships: Establish and define the engagement frameworks for top-tier consultant and broker relationships. • Strategic Partnerships: • Reporting: Continually present data-driven and qualitative recommendations to leadership on how to pivot, optimize, or abandon specific growth channels based on your first-hand observations. • Reporting: • 3–4 years of experience in Sales, or growth marketing; enterprise healthcare or employer benefits experience (PBM, health plan, digital health) is a plus. • Proven ability to exercise independent judgment in evaluating and leveraging complex Sales, CRM, and AI automation tools. • A builder’s mindset—you are a systems-level thinker with an ownership mentality who lives building while executing. • Excellent verbal and written communication skills; comfortable presenting strategy to HR/Benefits leaders, CFOs, and outside consultants. • What SmithRx Offers You: • Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance • Flexible Spending Benefits • 401(k) Retirement Savings Program • Short-term and long-term disability • Discretionary Paid Time Off • Paid Company Holidays • Wellness Benefits • Commuter Benefits • Paid Parental Leave benefits • Employee Assistance Program (EAP) • Well-stocked kitchen in office locations • Professional development and training opportunities • Zone A includes the following locations: • San Francisco Bay Area - California • Metro New York City - Connecticut, New Jersey, New York and Pennsylvania