airapps - Product Growth Specialist

London, London Metropolitain Area, UK$80k - $150k6mo ago

In Office Mid EMEA Growth Manager Reporting Documentation

Requirements

• Approximately 4+ years of experience in mobile app monetization, with a focus on subscriptions and/or ad revenue. • Solid understanding of in-app purchase systems, paywall design, pricing models, and subscription lifecycle management. • Experience with ad monetization platforms (e.g., AdMob, IronSource, AppLovin) and A/B testing tools. • Strong analytical skills with experience in cohort analysis, revenue modeling, and performance reporting. • Familiarity with App Store Connect, subscription setup, and Apple’s monetization policies. • Collaborative mindset with the ability to work cross-functionally with product, design, and engineering. • Passion for delivering exceptional user experiences while optimizing for revenue.

Responsibilities

• Analyze industry trends and competitor strategies to identify monetization opportunities. • Design and implement monetization strategies to maximize subscription and ad revenue. • Collaborate with design and development teams to implement monetization features effectively. • Create user segmentation frameworks and define experimentation hypotheses for monetization. • Model financial opportunities and expected outcomes for monetization initiatives. • Analyze pricing strategies and competitive benchmarks to improve subscription pricing. • Set up and manage subscriptions and pricing tiers on App Store Connect. • Experiment with different in-app paywall placements to optimize conversion rates. • Collaborate with the design team to test and refine paywall layouts and calls-to-action. • Develop and implement win-back strategies for lapsed or inactive users. • Identify drivers of churn and implement initiatives to improve user retention. • Analyze user behavior to identify upsell opportunities and execute upsell strategies. • Create strategies to increase free trial starts and improve onboarding flows. • Ensure that monetization strategies do not negatively impact the user experience. • Maintain detailed documentation of monetization strategies, tests, and performance data. • Monitor and ensure compliance with Apple’s policies and international regulations.

Benefits

• Apple hardware ecosystem for work. • Top-tier Health and Life Insurance for peace of mind. • Transportation Budget to support your commute needs. • Coverflex benefits package for meal allowances, well-being, and more. • Childcare support. • Air Conference - an opportunity to meet the team, collaborate, and grow together. • Pension Fund to support your long-term financial planning. • Urban Sports Club membership to keep you active. • Meals 100% free at the hub. • DIVERSITY & INCLUSION • At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger. • APPLICATION DISCLAIMER • At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.