cantina - Senior Creative Strategist, Performance Marketing

San Francisco, California, United States$150k - $200k+ Equity3w ago

Requirements

• 5+ years of experience in creative direction for performance marketing • Experience building creative testing frameworks and production pipelines at scale • Bias for clear systems and processes • Active use of AI tools, automation, and workflows • Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction • Demonstrated portfolio of high-performing performance creative, particularly short-form video ads • Deep understanding of the consumer marketing landscape and channels (Meta, TikTok, etc) • Demonstrated experience collaborating effectively with external agencies and cross-functional teams • Demonstrated ability to drive measurable impact (e.g. creative quality improvements combined with quantitative performance improvements)

Responsibilities

• Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend. • Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases. • Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production. • Define creative strategies and vision for AI-generated ads. • Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns. • Set the creative inputs across creative testing plans to optimize creative. • Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels. • Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership. • Oversee the QC process for in-house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume. • Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.

Benefits

• The anticipated annual base salary range for this role is between $150,000-$200,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data. • Competitive salary and generous company equity • Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina • 42 days of paid time off, including: • 15 company holidays • 2 floating holidays • Generous parental leave & fertility support • 401(k) retirement savings plan • Lifestyle spending account – $500/month to use however you’d like • Complimentary lunch and snacks for in-office employees • One Medical membership, and more!