GoCardless - Senior Product Marketing Manager
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Requirements
• Storytelling with customer empathy - You're a natural storyteller who crafts compelling narratives that resonate with buyers. You put customer problems at the heart of your work and can translate complex payment innovations into clear value propositions. • Storytelling with customer empathy • Multi-product and solutions selling - You've marketed more than one product at a time and understand how to build a cohesive story across a portfolio. You know that SMB buyers don't buy features in isolation, they buy a solution to a problem, and you've built the messaging and campaigns that reflects that. • Multi-product and solutions selling • Data-driven decision making - You're comfortable with analytics tools, tracking KPIs, and using data insights to inform product positioning and GTM strategy. You naturally ask "why?" and let evidence guide your decisions. • Data-driven decision making • Competitive intelligence - You stay on top of the competitive landscape, understand how competitors position themselves, and can clearly articulate differentiation. You've used market research to influence product and GTM strategy. • Competitive intelligence • Track record of driving adoption and impact - You aren’t focused on getting campaigns live, you drive the strategy behind them and care about analysing impact. • Track record of driving adoption and impact • Payments or fintech experience - Understanding the payments landscape will help you hit the ground running.
Benefits
• Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. • (some of) The good stuff • Wellbeing - stay healthy with dedicated support and medical cover • Wellbeing • Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period • Work away scheme • Adaptive Working - allows you to work flexibly, around your lifestyle • Adaptive Working • Equity - all permanently employed GCs get equity to help you make a valuable contribution • Equity • Parental leave - to suit everyone embarking on life's great adventure • Parental leave • Learning Budget - lead your own development with an annual learning budget • Learning Budget • Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) • Time off • Life at GoCardless • Life at GoCardless • We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work. • Diversity & Inclusion • As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. • To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: • Asian, Black, Mixed or Other — 25% • Neurodiverse — 9% • Average age — 33 • We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. • If you want to learn more, you can read about our Employee Resource Groups and objectives hereSustainabilityWe’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. • Sustainability • Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.
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