teya - Head of Product Marketing
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Requirements
• 8+ years in B2B SaaS or fintech Product Marketing, ideally in fast-scaling, multi-market environments. • Proven success owning GTM strategy and execution for multiple products or regions. • Track record of building and leading high-performing product marketing teams. • Deep understanding of value-based messaging, customer segmentation, and lifecycle marketing. • Strong collaboration across Product, Commercial, and Growth functions. • Experience in payments, merchant services, or SME-focused solutions is a plus. • Strategic thinker and operator — equally strong at defining vision and executing with speed. • Excellent communicator and storyteller — able to simplify complexity into narratives that inspire action. • Commercially sharp — data-driven and ROI-focused, with a clear understanding of how product marketing drives revenue. • Analytical and structured, with the ability to turn insights into actionable GTM strategies. • Collaborative leader who thrives in high-growth, fast-changing environments. • Deep empathy for small businesses and a passion for solving their real-world challenges.
Responsibilities
• Strategy & Leadership • Own and evolve the global Product Marketing strategy across Teya’s payment solutions, merchant services, and digital tools. • Build, lead, and mentor a high-performing product marketing team, setting standards for excellence in messaging, positioning, and go-to-market execution. • Partner closely with Product, Commercial, and Growth leadership to ensure alignment from roadmap to revenue. • Define and track core KPIs — adoption, feature engagement, win rates, upsell success — to measure and optimise product marketing impact. • Go-to-Market Execution • Design and deliver GTM strategies for new launches, feature rollouts, and market expansions — from concept to post-launch optimisation. • Lead cross-functional launch planning with Product, Marketing, and Sales to ensure readiness, alignment, and measurable outcomes. • Translate technical capabilities into simple, compelling value propositions that speak to SMB pain points and growth opportunities. • Partner with Product and Commercial teams on pricing, packaging, and positioning decisions based on customer insights and market dynamics.
Benefits
• Lead and scale the product marketing function in one of Europe’s most ambitious fintechs. • Help shape how Teya’s products are launched, adopted, and loved across multiple markets. • Work alongside a world-class team on a mission to empower millions of small businesses. • Competitive compensation, equity, and benefits. • A high-impact role with visibility, ownership, and room to grow.
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