• Partner closely with Product, Sales, CS, and Marketing leaders to translate product strategy, customer insight, and market context into clear, compelling positioning that serves as the foundation the whole business speaks from.
• Own and evolve differentiated positioning and messaging across our core products, ensuring consistency across sales materials, in-app content, marketing campaigns, and customer communications.
• Build product marketing foundations from the ground up, including the rituals, frameworks, and ways of working that help Product, Sales, CS, and Marketing collaborate effectively.
• Support product launches by creating messaging, FAQs, enablement materials, and launch content that resonate with the market and help teams tell a consistent story.
• Turn customer interviews, win/loss analysis, and competitive tracking into actionable insight that shapes product positioning and informs roadmap conversations.
• Establish product marketing success measures and use performance data, client feedback, and adoption insight to evaluate launches and improve future go-to-market activity.