iSpot - Sr. Product Marketing Manager

• ●      Develop and refine product positioning, messaging, and content that drive go-to-market success. • ●      Lead and support product launches, ensuring clear KPIs, measurement, and optimization for impact. • ●      Create compelling, visually engaging content that connects product value to business outcomes. • ●      Partner with sales to develop materials that accelerate pipeline growth and improve win rates. • ●      Monitor industry trends and the competitive landscape to inform differentiated sales and marketing strategies. • ●      Collaborate with corporate marketing and demand generation to weave product value propositions into broader brand and campaign narratives. • ●      Work closely with customer-facing teams to capture the voice of the customer and maintain accurate personas and messaging frameworks. • Qualifications and Education Requirements: • ●      7+ years of experience in product marketing or related disciplines (e.g., product management, content marketing, or sales/solutions engineering). • ●      Proven expertise in developing product positioning, messaging, and go-to-market strategies that drive measurable business results. • ●      Experience in the Media, Martech, or Adtech industries strongly preferred. • ●      Exceptional cross-functional collaborator with the ability to influence stakeholders at all levels. • ●      Strategic thinker with a bias for action and adaptability in a fast-moving environment. • ●      Outstanding written and verbal communicator, skilled at simplifying complex ideas. • ●      Fast learner with the ability to quickly grasp new industries, technologies, and customer dynamics. • ●      Bachelor’s degree required; advanced degree or strong academic record preferred.