panopto - Senior Customer Marketing Manager

• Values in Action • Customer First, Always: You proactively surface friction points in the customer experience before they are escalated — and propose solutions, not just reports. • Thrive Together: You share work-in-progress for early feedback, knowing that challenge improves the outcome. You separate critiques of ideas from critiques of people. • Elevate the Craft: You hold the bar high on your own work and invest in developing those around you. You treat every project as an opportunity to learn something new. • Act with Ownership: You define success by outcomes, not activity. You flag problems early and bring a proposed path forward, not just the problem. • Clarity Over Complexity: You default to the simpler solution. Your written communication — internal or external — is direct, specific, and free of filler. • You will join a team that values clarity, ownership, and continuous improvement. We balance strategic thinking with hands-on execution and work collaboratively to achieve measurable business outcomes. We value different perspectives, thoughtful feedback, and a shared commitment to customer success. • The Foundation for Success • Experience:5+ years of B2B SaaS marketing, including 3+ years in customer marketing, advocacy, or lifecycle marketing; demonstrated ownership of customer-facing programs. • Storytelling: Exceptional writing and interviewing skills, with examples of customer stories that translate technical or business outcomes into persuasive, evidence-based narratives. • Program development: Demonstrated experience establishing or scaling customer marketing programs, defining strategy and operating processes, aligning stakeholders, and delivering results with limited existing infrastructure. • Cross-functional partnership: Ability to collaborate effectively with Customer Success, Account Management, Sales, Product Marketing, and Marketing Operations. • Measurement and execution: Strong project management skills and experience defining meaningful KPIs, evaluating campaign performance, and communicating business contributions. • What Sets You Apart • Growth and expansion marketing: Experience supporting customer adoption, cross-sell or upsell campaigns in mid-market or enterprise SaaS. • Marketing technology: Familiarity with HubSpot, Salesforce, customer segmentation, or marketing automation systems; ability to collaborate effectively with platform owners and operations specialists. • Multimedia storytelling: Experience producing or directing customer testimonial assets and turning one story into multiple useful formats. • Market familiarity: Experience working with higher education, enterprise learning, training, or video technology audiences. • At Panopto, you will help bring customer experiences to life and make the impact of video and knowledge sharing visible to organizations around the world. If you enjoy collaborating with customers, telling meaningful stories, and building marketing programs that scale, we would love to hear from you. • To enhance our team we are seeking an experienced Senior Customer Marketing Manager. • Values in Action • What Sets You Apart • Beyond the Requirements: At this point, we hope you're feeling excited about the job description you’re reading. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. We want people to feel comfortable expressing their true selves and to come, stay, and do their best work here. • Recruiting Tips: From crafting an impressive resume to presenting your best self during our interviews, we're dedicated to ensuring you feel well-prepared and self-assured as you embark on opportunities at Panopto. Discover some valuableRecruiting Tipsfrom our team. • The standard interview process at Panopto involves several steps, outlined below, to ensure we approach the process thoughtfully and consistently: • Application Review -> Recruiter Call -> Video Interview & Assessment -> Hiring Manager Call -> Interview Loop -> Debrief -> Offer • Our people and culture • Panopto’s mission is to be the leader in visual and audio-based learning in a capture and post-capture world. Our user base is as diverse as the world’s universities and businesses. Panopto’s commitment to fostering a fair, equitable, and inclusive culture empowers each member of our team to express their authentic selves, contribute their distinct perspectives and make a meaningful impact both individually and collectively. This inclusive environment not only encourages creativity and the free exchange of ideas but also harnesses the power of varied viewpoints. As a result, we are better equipped to tackle our most intricate challenges, leveraging the wealth of different experiences and backgrounds within our team. This collaborative spirit empowers us to challenge ideas (not people) recognizing that our shared success relies on collective wisdom. It drives us to continuously improve and innovate, ultimately elevating the quality of our products and services. It’s what sets Panopto apart as a unique and rewarding place to work. • We believe that video can have a transformative effect on learning. So we built a video knowledge management platform that helps businesses and universities improve the way that they train, teach, and share knowledge. Since 2007, we have been a pioneer in video capture software, video management, and inside-video-search technology. Panopto has been adopted by more than 1,600 companies and universities worldwide with over 11 million end users. Today, Panopto’s knowledge management platform is the largest repository of expert learning videos in the world. A proud remote-first company, Panopto is headquartered in Pittsburgh, with offices in London, Hong Kong, Singapore, and Sydney, and has received industry recognition for its innovation, rapid growth, and company culture.