motorway - Head of Creative
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Requirements
• A senior creative leader with proven experience in a Head of Creative or equivalent role at a scaled consumer, D2C, or marketplace business. • A strong portfolio that demonstrates both elite brand-building craft and measurable impact across performance, social, and digital channels. • Track record of leading and developing in-house creative teams alongside external agency and production partner relationships. • Experience operating a tiered creative delivery model, with the ability to balance craft on flagship work with the fast turnarounds and high volume of agile creative. • A commercial mindset - comfortable connecting creative decisions to performance metrics and brand growth, not just aesthetic or craft rationale. • An AI-native approach - a working POV on AI creative tooling and how its reshaping creative production, brand discovery and distinctiveness. • A confident, low-ego leader who can hold a creative point of view under pressure, give and receive direct feedback, and operate as a peer to senior cross-functional partners. • Comfortable both as a strategic leader (defining vision, championing direction) and a hands-on creative authority (approving briefs, shaping work, holding the bar). • B2B marketing experience is a plus (Motorway's creative spans both car seller and dealer audiences).
Responsibilities
• Set the Creative Bar: You'll be the go-to authority on creative judgment - owning quality and executional direction across every tier of work, as part of the broader marketing leadership group. • Build the ‘Motorway Brand World’: You'll lead our narrative and visual identity end-to-end, and partner with Product Design so the brand lands as cleanly in-product as it does in marketing. Your goal: make Motorway so distinctive we aren't just a category choice for humans, but the recommended brand within AI search. • Run a High-Velocity Studio: You'll champion a tiered production model that protects time for big, strategic work and uses AI and lean processes to scale agile content at faster volume. • Own the AI Creative Strategy: You'll evaluate and embed AI tools into our daily workflow - balancing creative quality and brand consistency with massive productivity gains. • Drive Commercial Performance: You'll move creative from aesthetic choice to a growth lever. You'll support the feedback loop with teams, using data to sharpen our output and prove that great creative delivers. • Build a Culture of Creative Excellence: You'll coach and develop our in-house Studio to foster an environment where the best creative talent want to do their best work. • Direct External Partners: You'll move us from being ‘just another agency client’ to a direct creative partner. You'll shorten briefing cycles and ensure agency work is impactful and lands sign-off-ready. • Partner with Creative Ops: You'll work closely with Creative Operations on budgets, resourcing, workloads and timelines, keeping the studio running smoothly so creative time is protected.
Benefits
• I prefer not to answer • Another Gender Identity • Heterosexual / straight • Asian or Asian American • Black or African American • Hispanic or Latine • Indigenous or Native American • Native Hawaiian or Other Pacific Islander • Person with disability • Refugee or immigrant • None of the above • Do you agree to allow Motorway to contact you about job opportunities for up to 1 year? • Recruiting Privacy Policy
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