Grafana Labs - Senior Product Marketing Manager | US | Remote
Responsibilities
• Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral. • Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information and more. • Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey. • Conduct market and customer research to understand pain points, competition and opportunities. • Teach go-to-market and sales teams our products’ capabilities and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects. • What Makes You a Great Fit: • 4+ years of relevant experience (product marketing, solutions marketing, product management) • Experience with marketing and selling to a technical audience • A passion for open source, cloud native, and infrastructure technologies • Proven ability to take on complex projects and efficiently drive them from start to finish • Ability to clearly articulate the value of technical products to customers and sellers alike • Experience leading product or feature launches autonomously as well as part of a team • Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows • Comfort working with a variety of internal and external stakeholders in complicated processes • Strong product and technical curiosity that translate to clear packaging, positioning, and messaging • Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations. • Exceptional writing and communication skills • A high “say-do” ratio in executing and delivering impact
Benefits
• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose. • 100% Remote, Global Culture - • Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment. • Scaling Organization • Transparent Communication – Expect open decision-making and regular company-wide updates. • Transparent Communication • Innovation-Driven – Autonomy and support to ship great work and try new things. • Innovation-Driven • Open Source Roots – Built on community-driven values that shape how we work. • Open Source Roots • Empowered Teams – High trust, low ego culture that values outcomes over optics. • Career Growth Pathways – Defined opportunities to grow and develop your career. • Career Growth Pathways • Approachable Leadership – Transparent execs who are involved, visible, and human. • Approachable Leadership • Passionate People – Join a team of smart, supportive folks who care deeply about what they do. • Passionate People • In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it. • In-Person onboarding • Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable. • Balance is Key
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