Varicent - Director, Events

Toronto, Canada - Hybrid$138k - $181k1w ago

Requirements

• Bachelor's degree in Marketing, Communications, Business, Hospitality, Event Management, or a related field is preferred, or equivalent practical experience. • 6+ years of experience in events, field marketing, experiential marketing, integrated marketing, or B2B marketing. • Experience managing multiple types of events, such as company-hosted events, third-party conferences, trade shows, customer events, executive programs, regional events, webinars, virtual events, or hybrid events. • Experience managing events from planning through execution, follow-up, and reporting. • Experience building event calendars, project plans, timelines, budgets, vendor plans, and post-event reports. • Experience managing event budgets, vendor estimates, invoices, purchase orders, and final expenses. • Experience negotiating with vendors and managing Statements of Work, Service Level Agreements, contracts, and change requests. • Experience working with cross-functional teams such as Marketing, Sales, Customer Success, Product Marketing, Field Marketing, Partner Marketing, Creative, Communications, Finance, Legal, and leadership. • Experience using event and marketing technology such as Cvent, Swoogo, Zuddl, ON24, Salesforce, HubSpot, Monday.com, Asana, or similar platforms. • Experience in B2B SaaS, technology, or a high-growth company is preferred. • Experience building or improving event processes, templates, playbooks, reporting systems, or measurement frameworks is preferred. • Project management certification, event certification, or related professional training is a plus. • Understands how events support business goals, including brand awareness, customer engagement, sales meetings, pipeline impact, customer loyalty, partner engagement, and return on investment. • Demonstrates strong project management skills and the ability to manage several events, timelines, budgets, vendors, and stakeholders at the same time. • Communicates clearly and professionally with internal teams, external vendors, attendees, speakers, and leaders. • Builds strong working relationships across teams and keeps stakeholders aligned on goals, timelines, responsibilities, risks, and results. • Thinks strategically about which events matter while also managing the day-to-day details needed to deliver successful events. • Negotiates effectively with vendors and manages changes to scope, timeline, cost, or deliverables. • Tracks budgets carefully and manages expenses with accuracy and accountability. • Uses data and feedback to measure event performance and improve future events. • Creates clear, repeatable processes, templates, and standards that improve event planning and execution. • Solves problems quickly and calmly during live events or when priorities change. • Maintains strong attention to detail across event planning, communications, contracts, budgets, logistics, and reporting. • Understands event branding, attendee experience, accessibility, safety, compliance, and risk management. • Uses event platforms, marketing tools, project management systems, CRM systems, and reporting tools effectively. • Prioritizes work effectively in a fast-paced environment with tight deadlines and shifting needs. • Demonstrates sound judgment, ownership, adaptability, and follow-through. • Remains calm, organized, and professional during live events, travel, and high-pressure situations. • The expected base salary range for this role is CAD $138,200 – $181,400. In addition to base salary, successful candidates may be eligible to participate in Varicent's variable compensation program. • CAD $138,200 – $181,400 • Final compensation will be determined based on factors including experience, skills, qualifications, and market conditions. • This posting is for an existing vacancy. • As part of our hiring process, Varicent uses artificial intelligence (AI) tools to assist with candidate screening and assessment. These tools are designed to support—not replace—human decision-making throughout the recruitment process.

Responsibilities

• Own and manage the full events strategy roadmap across company-hosted events including in-person and virtual, third-party conferences, trade shows, and regional events. • Build and maintain the annual and quarterly events calendar, including recommending which events the company should host, attend, sponsor, expand, change, or discontinue. • Set clear goals for each event, including goals related to brand awareness, audience engagement, sales meetings, pipeline impact, customer retention, partner engagement, and attendee experience. • Own the end-to-end event lifecycle across the full events portfolio, from strategy, planning, budgeting, and logistics through execution, follow-up, reporting, and continuous improvement. • Create and manage event project plans, timelines, workback schedules, task lists, deadlines, budgets, stakeholder updates, and post-event reports. • Manage all event logistics depending on the event, including registration, communications, agendas, speakers, presentations, signage, booth materials, giveaways, shipping, staffing, travel, venues, food and beverage, audio/visual needs, production, lead capture, and follow-up. • Manage trade show participation, including booth planning, booth setup, staff schedules, meeting space, sponsorship deliverables, attendee engagement, shipping, and lead capture. • Partner with Marketing, Sales, Customer Success, Product Marketing, Field Marketing, Partner Marketing, Creative, Communications, Finance, Legal, and leadership teams to align event goals, messaging, audience strategy, responsibilities, timelines, and follow-up. • Ensure each event is professional, well-organized, accessible, and aligned with company brand standards. • Build, manage, and track event budgets across assigned events and the broader events portfolio, including forecasts, estimates, invoices, purchase orders, payment status, budget changes, and final expenses. • Identify opportunities to reduce costs, improve value, and increase event impact without reducing event quality. • Find, evaluate, negotiate with, and manage event vendors and partners, including venues, audio/visual providers, production companies, event agencies, registration platforms, webinar platforms, speakers, shipping providers, and other event partners. • Negotiate and manage major Statements of Work, Service Level Agreements, contracts, and vendor change requests, including changes to scope, timelines, costs, deliverables, approvals, and documentation. • Work with Legal and Finance to support contract review, vendor onboarding, purchase orders, invoices, payment timelines, and compliance requirements. • Establish event operating models, standards, playbooks, templates, checklists, budget trackers, reporting formats, and measurement frameworks that make events easier to plan, execute, compare, and improve. • Define, track, and report on event success metrics, including registrations, attendance, engagement, meetings booked, leads generated, customer meetings, pipeline impact, attendee feedback, event costs, and return on investment. • Prepare post-event reports that summarize results, costs, attendance, engagement, leads, pipeline impact, feedback, key learnings, and recommendations for future events. • Manage, support direct reports, contractors, agencies, and temporary event staff. • Set priorities, assign work, review deliverables, remove blockers, and ensure team members understand goals, responsibilities, deadlines, and success measures. • Coach team members and provide feedback, performance input, onboarding support, training, and development guidance as needed. • Lead regular team meetings to review event status, upcoming deadlines, risks, staffing needs, resource gaps, and post-event learnings. • Identify event risks early and create backup plans for issues related to vendors, travel, technology, staffing, accessibility, safety, compliance, or attendee experience. • Travel to events as needed and lead or support on-site execution, including occasional evenings and weekends.