character - Yield & Monetization Analyst (Contract)

• A segmentation framework, built with the Data Science team, that breaks inventory and audiences into meaningful cohorts (geo, device, surface, engagement / session depth, user tenure) and feeds directly into pricing and demand strategy. • A standing weekly price-floor review running smoothly geo-tiered Unified Pricing Rules monitored, adjusted, and documented against fill and eCPM, with a clear audit trail of changes and outcomes. • Ad monetization decisions are visibly coordinated with subscriptions and other monetization initiatives, ad load, segment treatment, and floor strategy aligned to LTV and user experience so the lines complement rather than cannibalize each other. • A reporting view that connects segments → floor changes → revenue outcomes, legible to Monetization team, Data Science team, and leadership. • 4+ years in yield management, ad operations, revenue / monetization analytics, or publisher monetization, with a strong analytical core. • Demonstrated experience with audience / inventory segmentation and cohort analysis, and comfort working closely with a data team; SQL and BI tooling (e.g. Looker, Tableau) a strong plus. • Hands-on Google Ad Manager fluency, especially Unified Pricing Rules and floor management, plus a solid grasp of the programmatic ecosystem (AdX / Open Bidding, header bidding, SSP / DSP / RTB). • Understanding of hybrid monetization — how ad-supported and subscription / paid models interact, and how to balance ad revenue against LTV and retention. • A disciplined, cadence-driven operator who can run a reliable weekly review and keep a clear audit trail of decisions. • Strong communication — able to make segment and floor analysis legible to both technical and business stakeholders, and to coordinate across functions. • Self-directed and outcome-oriented, comfortable owning a defined scope and delivering within a fixed term.