Ogilvy Health UK - Engagement Strategist/Planner - Health
Requirements
• Workshop Facilitation & Client Engagement: Co-design and facilitate strategic client workshops, strategy development sessions, and interactive planning meetings. • Workshop Facilitation & Client Engagement: • Insight Synthesis & Critical Thinking: Mine actionable insights from data, research, and behavioral observations to unlock strategic white space and competitive advantage. • Insight Synthesis & Critical Thinking: • Cross-Account Support: Work closely with strategy leaders across a blend of client accounts (approx. 50/50 split across promotional and medical/scientific streams), adapting seamlessly to different therapeutic areas. • Cross-Account Support: • New Business & Pitch Support: Contribute research, journey mapping, and engagement thinking to integrated 360° pitches and new business initiatives. • New Business & Pitch Support: • Experience / Engagement / Media Strategists: 2–5 years of experience in experience planning, engagement strategy, media strategy, or omnichannel planning within an agency or consulting environment. • Experience / Engagement / Media Strategists: • Life Sciences Backgrounds Transitioning to Strategy: A degree or background in Life Sciences (e.g., Pharmacy, Pharmacology, Biomedical Sciences, or Healthcare Consulting) with a strong strategic mindset and a desire to pivot into creative brand and engagement planning. • Life Sciences Backgrounds Transitioning to Strategy: • Behavioral Strategy / Consulting Backgrounds: Experience in behavioral science, behavioral consulting, or strategic consulting applied to communications and decision-making. • Behavioral Strategy / Consulting Backgrounds: • How We’ll Support You • Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates. • Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
Responsibilities
• Omnichannel & Engagement Strategy: Support the creation of customer engagement strategies across promotional and medical communications, mapping out effective touchpoints for Healthcare Professionals (doctors, specialists, pharmacists, and broader care teams). • Omnichannel & Engagement Strategy: • Journey & Experience Mapping: Analyze HCP behaviors, decision-making drivers, and channel preferences to build end-to-end engagement ecosystems.
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